Subconscious
There are a few marketing shortcuts to gaining trust in consumers. In a recent study conducted with university students by Emotional Logic, 83% participants said that they would be inclined to purchase a skin care product from a man, as well as trust his salesmanship, purely because he was wearing a white lab coat instead […]
Subconscious
One definition describes trust as a “reliance on the character, ability, strength, or truth of someone or something.” Think about that definition for a moment. Trust means that you can rely on someone (or something) else to do the morally right thing. You believe that you’re able to put your heart on your sleeve, even […]
Subconscious
In terms of taste, 13% more people rated the taste of the same unnamed drink positively in blue light than in a red light. 4% more people thought the same unnamed drink was made by a brand that cares about its quality in blue light rather than in red light. The more intense the light […]
Subconscious
People tend to start feeling attachment when they have learnt something or when they feel a product or service supports their health and wellbeing. A bond can also be created by overcoming challenges together, a driver that many charities are using to their advantage. All of the above tend to be motivating forces that consumers […]
Subconscious
The main reasons for their lack of trust are companies sharing data with third parties (48%), security threats and viruses (35%) and increasing Government surveillance (21%). As a result of these fears, 80% state they have restricted their online behaviour in some way. On one hand privacy is clearly important but sometimes a discount, or […]
Subconscious
After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai. Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently. If you were thinking of gaining deeper insight into […]
Subconscious
In a red light, the average price of products was rated lower 60% of the time, compared to the same set of products in a blue light. Also in a red light, people rated an unnamed drink as, on average, 16% cheaper, with 14% more people saying that they were likely to buy it than […]
Subconscious
The logo was flashed a total of 12 times over the one-minute period, though it was hidden well enough to not be consciously perceived by those watching. Participants were then asked to try two drinks: they were told that one was Coca-Cola and one was Pepsi, despite them both being the same drink. When asked […]
Subconscious
We will be attending the Insight Show in London on the 7th and 8th of March (Stand IA27). At the moment we are still preparing our visit – today we have taken delivery of our newspaper pencils. Made entirely from recycled newspapers and super sharp. The Insight Show is a great opportunity to meet us […]
Subconscious
Willpower, our conscious effort to change, to resist has been proven to be very weak indeed. A Stanford University experiment proved that as the cognitive load of the conscious mind goes up, people are much more likely to make non-sensible choices. In the experiment two groups of students were asked to remember numbers – one […]
Subconscious
Subliminal advertising has been a fear among the general public for a long time, but does it really work? Subliminal is a term taken from Latin meaning “Below threshold”. A subliminal message is designed to pass below our normal limits of perception. In advertising, it is the insertion of hidden messages into media outlets. While […]
Subconscious
If you present any kind of charitable cause to potential donors the vast majority will state that they feel sympathy and that they may consider donating. That is the right, socially acceptable answer. Yet not all appeals are successful and with limited funds available charity donors have to make a choice. Research has found that […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
