Overview | Case Studies
Who is visiting my destination?
Covid and other trends have influenced holidaymakers – ensure you’re advertising and marketing to the right audience by knowing your behavioural segments. We go beyond demographic profiles to help you understand the motivations and lifestyles of your visitors.
How can I drive visits to my location?
By using Behavioural Science based market research you can accurately measure the direct and indirect impact on visitor behaviour, spend, satisfaction levels and likelihood to return. We will help you identify what drives visits so you can increase visitor numbers.
Adapt to changing holiday behaviours
Understand how holiday habits have changed post-COVID and understand what will drive an increase in your footfall. We can help you refine your product and marketing strategies to appeal to the post-COVID consumer.
50%
More visits from wider catchment
10pt
Increase in Net Promoter Score
30%
Increase in overnight stays
Tourism research with Emotional Logic helps you deliver increased visits, net promoter score and overnight stays.
Case Studies
Brief
Major UK music festival provider bought this island off the coast of Croatia to develop a festival destination. Research was required to identify the target audience, develop the product offer and communication campaigns.
New Insight
Socio-demographic factors are a poor predictor of leisure behaviour as less consumers are following traditional life stages. Our lifestyle segmentation revealed that travellers take several breaks a year and each can fulfil different psychological needs.
The research allowed precise targeting of new customers and informed all aspects of destination offer development from accommodation, over entertainment to pricing.
The destination launched successfully and has become one of the most sought-after festival destinations.
Brief
A National Park Authority wanted to track the potential impact of a mining development on tourism visits and visitor satisfaction. Being aware that simply asking visitors can often lead to under or overstated effects, the National Park Authority was looking for a methodology that would accurately estimate the impact on visitors and measure long-term trends as well as immediate effects.
New Insight
Emotional Logic developed a multi-faceted methodology combining visitor surveys, tourism industry data and wider trends to measure direct and indirect impact on visitor behaviour. This delivered information not only on the impact of the mining activity but also visitor profiles and motivations to enable the National Park to attract a wider range of visitors and audiences from further afield.
Manchester City Centre
North York Moors National Park Authority