Emotional Logic

Emotional Logic helped us to get a deeper understanding of how consumers really shop instead of how they think they shop.

Unilever

We gained an enormous amount of value from the work we did with Emotional Logic - it helped us nuance our communications focus and fed into our brand model redevelopment.

Jaguar Land Rover

This work gave us a new lens on our audience — not just who they are, but why they act. It changed how we think about messaging, targeting, and long-term engagement.

WaterAid

A truly modern holistic research project: behavioural economics thinking delivering directly actionable insights.

Market Research Society Award Judges

Emotional Logic helped us uncover barriers and motivators, so we can support people in ways that feel empowering.

Public Health Wales

Most research tells you what people say. We help you understand what actually drives behaviour.

By combining market research, behavioural Science and advanced technology, we uncover the emotional and subconscious factors influencing decisions helping organisations make smarter choices, reduce risk and achieve better outcomes.

Traditional Research

predicts around 35% of
real-world behaviour.

Emotional Logic

predicts

0 %

Develop and Launch Successful Products

Develop and Launch Successful Products

Create products and services that better meet customer needs, reduce launch risk and drive adoption.

Create Packaging That Drives Purchase

Create Packaging That Drives Purchase

Understand what influences shopper attention, consideration and purchase decisions.

Create Communications That Influence Behaviour

Create Communications That Influence Behaviour

Develop messaging, campaigns and communications that drive engagement and action.

Improve Customer Journeys & User Experience

Improve Customer Journeys & User Experience

Identify barriers, reduce friction and create experiences that convert.

Identify New Growth Opportunities

Identify New Growth Opportunities

Reveal unmet needs, emerging opportunities and areas for business growth.

Understand and Drive Behaviour Change

Understand and Drive Behaviour Change

Understand what motivates action and create strategies that encourage meaningful change.

Increase Customer Loyalty & Retention

Increase Customer Loyalty & Retention

Build stronger customer relationships, improve retention and encourage advocacy.

Increase Employee & Stakeholder Engagement

Increase Employee & Stakeholder Engagement

Understand what drives participation, support and meaningful involvement.

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Uncover Hidden Drivers

Uncover Hidden Drivers

We help you understand the factors that shape decisions outside conscious awareness

Behavioural Science in Action

Behavioural Science in Action

Behavioural science isn't an add-on. It's embedded throughout our approach to help explain why people behave the way they do.

Focused on Commercial Decisions

Focused on Commercial Decisions

Every project is designed to help organisations make better decisions, reduce risk and unlock growth.

Senior Expertise from Start to Finish

Senior Expertise from Start to Finish

Experienced researchers lead your project from beginning to end, ensuring quality insight and meaningful recommendations.

Flexible, Not Formulaic

Flexible, Not Formulaic

Emotional Logic tailors our approach to your challenge rather than forcing problems into a standard research process.

Insight That Leads to Action

Insight That Leads to Action

Emotional Logic don't stop at findings. We help turn insight into practical decisions and measurable outcomes.

Let’s Get Started

Discover how Behavioural Science helps organisations understand what really drives behaviour, make better decisions, and achieve stronger outcomes.

0 %

of clients say our insight powers better strategies

0 %

discovered new insights

4.9/5

client satisfaction score

Sept-25-Posts-800-x-600-px

You Think You Know Your Customer… A Quick Self-Check to Be Sure

iStock-1458882874

You next big innovation – locked in the consumers’ mind?

Sept-25-Posts-800-x-600-px-1

The Replicability Problem in Research: Why Results Fail to Repeat

Sept-25-Posts-800-x-600-px

You Think You Know Your Customer… A Quick Self-Check to Be Sure

iStock-1458882874

You next big innovation – locked in the consumers’ mind?

Sept-25-Posts-800-x-600-px-1

The Replicability Problem in Research: Why Results Fail to Repeat

Whether you’re developing products, improving customer experiences, increasing engagement or driving behaviour change, we’ll help you uncover the insight behind better decisions.

Get in Touch