Market research helps you adapt your organisation to new consumer habits

Get closer to real consumer behaviour. Emotional Logic is a specialist market research agency that applies Behavioural Science to deliver better consumer insight. Never has understanding behavioural shifts been more important than in these unprecedented times. As people are adapting to their circumstances new habits are forming. Some of those habits are here to stay. The way we all live, shop and think is changing – our research helps you adapt your strategies to the new normal.

Just as we correctly predicted how the 2008 recession changed consumption habits, we are now helping brands, charities and public sector organisations to predict the short and long-term impacts of COVID-19.

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As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.