Emotional Logic helped us to get a deeper understanding of how consumers really shop instead of how they think they shop.

We gained an enormous amount of value from the work we did with Emotional Logic - it helped us nuance our communications focus and fed into our brand model redevelopment. 

This work gave us a new lens on our audience — not just who they are, but why they act. It changed how we think about messaging, targeting, and long-term engagement.

A truly modern holistic research project: behavioural economics thinking delivering directly actionable insights.

Emotional Logic helped us uncover barriers and motivators, so we can support people in ways that feel empowering.