Webinars
Missed our webinar? Catch up on key insights below or watch it now. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. Join Behavioural Science experts Emotional Logic as we identify the new emerging shopper types and their attitudes towards shopping and leisure activities. New […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Advertising webinar 75% of people who see your advertising will not remember it. Does this mean it has not worked? No. The majority of effects of advertising are influencing the unconscious mind of the consumer and that can happen whether or not […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. About this webinar Online shopping is at a record high and more and more of our lives are moving into the virtual world. But is your website delivering the results you want for your business or organisation? Could it work harder to […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Shopper webinar Shoppers don’t make rational decisions. Our shopping behaviour is emotionally driven, dominated by shortcuts, brand biases and habits we are not even aware of. Understanding those irrational System 1 reactions can help you significantly increase the effectiveness of your packaging. […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Charity Webinar Charities have been hit by the COVID 19 pandemic. Major events, a large source of income for many charities, were cancelled. Footfall in town centres has dropped making recruitment and fundraising difficult. Now countries are facing economic recession. Listen to […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Sustainability Seminar Plastic packaging, sustainable fashion, going vegan – all make regular headlines. But how many consumers really hold those beliefs – and how many actually change their buying behaviour based on this? And has COVID 19 not put a stop to […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. Behavioural Insight Seminar The lockdown has dramatically shifted consumer’s relationship with food and drink. An increased focus on health and wellbeing is balanced against the urge for comfort eating. Consumers want to live more in harmony with the planet but at the […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. An essential session for retailers, destinations and hospitality venues. Diane Wehrle, Marketing and Insights Director, Spring Board and Annett Pecher, Director, Emotional Logic provide an overview of the retail destination landscape over the past few weeks of reopening and provide a forecast […]
