Cookie Consent by Free Privacy Policy Generator website About Us - Emotional Logic Get in touch

About Emotional Logic

Our History

Helping brands uncover their truth.

We have been delivering award-winning research solutions that go deeper than surface opinions for more than a decade. Our solutions reveal what drives brand relationships, makes advertising work and motivates people to act.

Emotional Logic was established in 2007 by Annett Pecher and Helen Powell with the goal to enable clients to understand consumer behaviour more deeply. Implicit research is not something we have added to our tool list because it is trendy, it is the essence of what we have been doing for over a decade.

Get Results not Jargon

Behavioural research delivers better bottom-line results.

As a company we embarked on a mission to deliver better research – we learnt how emotions are researched in other fields such as psychology, neuroscience, coaching and developed a set of unique new research tools. Tools that use the latest thinking but deliver practical and affordable solutions for brands, retailers, charities, destinations and the public sector.

As one of the pioneers of Behavioural Science-based consumer research we have unrivalled experience across categories, markets and applications.

We can help you get better insight from your research budget.

44% more effective

More impact with the same budget.

Because our research methodologies are based on behavioural science principles, we measure actual not stated behaviour. Building your strategies on insight into actual behaviour leads to better bottom-line results.

Independent tracking research has shown that our research insight delivers at least 44% more sales impact than traditional market research. This means your brand, destination, new product launches, marketing strategies and digital communications will have much more impact.

Here are some of the results you can achieve using our behavioural science research:

  • Make your advertising up to 4 times more persuasive
  • Develop packaging that converts up to 66% more sales
  • Make websites and digital content up to 200% more engaging
  • Develop shopping and leisure destinations that perform 20% above industry average


More Attention


Higher Engagement


Higher Sales

Practical and Actionable

Research that makes a difference

Our research makes a difference by delivering clear action points that can be quickly implemented. 93% of our clients agree we deliver actionable results.

Behavioural Insight to your Inbox

Keep up to date with the latest post-COVID trends and new research techniques. Receive report pre-views and invites to subscriber-only webinars.

By subscribing to our newsletter, you are agreeing to our privacy terms.

    Let's work together

    We deliver true new knowledge to clients