Overview | Case Studies
Does your pack connect with shoppers within 2 seconds?
Our unique tool uses advanced webcam eye tracking technology to optimise shelf standout.
How can I convert more customers in-store?
Packaging that consumers 'like' does not always deliver sales but our implicit algorithm will help you pick a clear winner.
How do I make my packaging stand out?
Ensure your potential buyers pick up the right messages from your pack by using our Behavioural Science module. Ensure implicit messages are picked up by consumers.
Are your pack messages easy to understand?
Easier to read packs show higher conversion rates. Use the right icons and language so shoppers can scan packs in seconds.
Want fast, effective packaging research?
Our Packaging Development Research delivers fast deployment across markets with clear, actionable results.
26%
More shoppers see your pack
66%
Increase in sales conversion
175%
Increase in engagement time with pack
Packaging development with Emotional Logic delivers more attention, engagement, and sales than those developed with other tools.
Case Studies
Brief:
A multi-national food manufacturer had launched a pack design that had tested well in standard pack testing (with another research provider). On launch the pack fell significantly behind the forecasted sales impact. Emotional Logic was asked to test a second redesign of the pack and confirm whether the design investment would generate a significant enough sales increase and improve shelf standout.
New Insight:
Eye tracking during the shelf test revealed which of the three new designs was attracting attention within those critical 2 seconds. It also clearly showed which pack design elements were getting the key messages across and converting shoppers. Due to our more detailed test results we recommended a combination of elements from different designs that would increase standout and sales. This saved on the re-launch budget as pack changes were smaller than anticipated. The relaunched pack now achieves the required sales targets for the line.
Revlon
Unilever
Pringles