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Web User Experience & Testing (UX)

Over 70% of the web browsing process is unconscious.

This means it cannot be measured by traditional user research. We can help you identify how people really browse.

How can I convert more customers on my website?

We can help you build Behavioural Science into your online sales process to nudge users to buy.

Does my website work?

Our tool uses advanced eye-tracking so you understand not only which elements work but why.

Natural browsing behaviour

Users test on their own devices (including mobile) at home or at work to understand how they really behave.

Engage within 2 seconds

Our advanced attention algorithm helps you hook viewers faster so you can increase website engagement.


Increase in average order value


Increase in task conversion


Increase in time spent on site

Web development with Emotional Logic delivers an increase in average order value, task conversion as well as time spent on site.

Let's work together

We deliver true new knowledge to clients