Overview | Case Studies
Over 70% of the web browsing process is unconscious.
This means it cannot be measured by traditional user research. We can help you identify how people really browse.
How can I convert more customers on my website?
We can help you build Behavioural Science into your online sales process to nudge users to buy.
Does my website work?
Our tool uses advanced eye-tracking so you understand not only which elements work but why.
Natural browsing behaviour
Users test on their own devices (including mobile) at home or at work to understand how they really behave.
Engage within 2 seconds
Our advanced attention algorithm helps you hook viewers faster so you can increase website engagement.
25%
Increase in average order value
29%
Increase in task conversion
200%
Increase in time spent on site
Web development with Emotional Logic delivers an increase in average order value, task conversion as well as time spent on site.
Case Studies
Brief:
Four major publishers of automotive media wanted to understand how their motoring magazines impact on the buying process for new cars. Emotional Logic conducted research to quantify the impact of magazine exposure on buying behaviour and derived new principles for placement of advertising.
New Insight:
Our study combined a large-scale study with 3,000 current car buyers with eye tracking and biometric measurements.
The study proved that motoring magazines play an important role for readers to help shortlist cars, decide on their budget and also identify their favourite car. Our study proved that brands that advertise in the publications are more likely to be shortlisted, favoured and that adverts work very closely with editorial to influence consumer decisions. As a result, advertising placement in motoring media increased by 15% in a static market place.
Dennis Media
Top Gear Magazine
Coventry Building Society