Brand connection is driven by unconscious emotional factors that are difficult to detect with traditional research. We can help you identify them.
Emotions drive sales. Emotional Logic helps you quantify how emotions impact your bottom line and what you can do to increase repeat purchases.
Emotional Logic helps you measure implicit effects your advertising has on brand perceptions and loyalty.
Emotional Logic enables you to take control of the implicit messages of your communication. Use Behavioural Science to develop brand connection and influence decisions.
Develop more powerful communication, strengthen brand connection and gain more repeat custom with Emotional Logic.
A retail brand had high brand awareness, a positive brand image and good one-off usage penetration but was struggling to generate repeat purchasing. Customer satisfaction of the purchase was also very positive. Emotional Logic was asked to identify why the positive brand image was not translating into long-term usage.
Research identified that the current brand factors that were being tracked had very little influence over sales. We revealed which factors were actually driving sales and as a result the brand was able to more than double their rate of repeat purchasing.
Save the Children
Top Gear Magazine
Jaguar Land Rover