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What is System 1 research?

Emotional Logic market research is more effective.

195% more effective

Imagine having 195% more influence over people’s behaviour —how much faster could you achieve your goals, drive action, and create lasting impact?

Whether increasing sales, mobilising supporters, or shaping policies, the power to move people changes everything. Behavioural science-based research gives you this power.

What could you accomplish with insights that truly drive decisions and inspire action?

Beyond stated preferences

Traditional research relies on consumers articulating what they think they want. However, 95% of decisions happen subconsciously—meaning these methods often miss the real drivers of behaviour. We go deeper than self-reported data, revealing the instinctive forces behind consumer behaviour. With our award-winning fusion of behavioural economics, neuroscience, and AI, we help brands tap into the emotional blueprint behind every choice.

How can we help you?

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    Best market research agency for fast results

    Practical and actionable

    Looking for the best market research agency? Our market research solutions deliver practical and directly actionable insights. Clear results with action points that will help you implement faster.

    Behavioural Science Research since 2007

    As a pioneer within the sector, we have unrivalled experience in how best to apply Behavioural Science in market research.

    Behavioural Science research from Emotional Logic

    Happy Clients

    In a confidential client satisfaction survey Emotional Logic has consistently achieved a score of 4.9 (out of 5). Our Net Promoter Score is 81%.

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