
195% more effective
Imagine having 195% more influence over people’s behaviour —how much faster could you achieve your goals, drive action, and create lasting impact?
Whether increasing sales, mobilising supporters, or shaping policies, the power to move people changes everything. Behavioural science-based research gives you this power.
What could you accomplish with insights that truly drive decisions and inspire action?
Beyond stated preferences
Traditional research relies on consumers articulating what they think they want. However, 95% of decisions happen subconsciously—meaning these methods often miss the real drivers of behaviour. We go deeper than self-reported data, revealing the instinctive forces behind consumer behaviour. With our award-winning fusion of behavioural economics, neuroscience, and AI, we help brands tap into the emotional blueprint behind every choice.
How can we help you?
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Practical and actionable
Looking for the best market research agency? Our market research solutions deliver practical and directly actionable insights. Clear results with action points that will help you implement faster.
Behavioural Science Research since 2007
As a pioneer within the sector, we have unrivalled experience in how best to apply Behavioural Science in market research.

Alzheimer’s Research UK
We gained extremely valuable information for us that will allow us to form better relationships with our current and future supporters.
Pringles
Emotional Logic provided us with a unique approach to researching unconscious drivers that has enriched our shopper understanding.
Coventry Building Society
Using Emotional Logic’s approach, we now have a more intuitive and faster web journey for our members than a traditional research process would have delivered.
Happy Clients
In a confidential client satisfaction survey Emotional Logic has consistently achieved a score of 4.9 (out of 5). Our Net Promoter Score is 81%.
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