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Understand Emotions. Unlock Growth.

Market Research powered by Behavioural Science - we reveal what people really feel, not just what they say.

Emotional Logic market research is more effective.

Get 195% higher research ROI

What people say in traditional research studies rarely matches what they actually do. That’s why we use psychology, neuroscience and behavioural science to reveal the truth behind real decisions β€” proven to deliver 195% more real world impact. Whether your goal is to grow sales, mobilise supporters or change behaviour, our insights will get you there faster.

When emotional insight matters

Organisations come to us when they need to...

  • Shape strategies that will change behaviour
  • Test whether a new campaign, product or logo will really work
  • Differentiate in competitive markets
  • Build emotional connection that drives loyalty and growth
  • Stay ahead of shifting expectations
Emotional Logic market research is more effective.

95% of clients say our insight powers better strategies

With more than 10 research awards, Emotional Logic is trusted across industries. Our clients agree: 92% say we deliver new insights and 95% confirm our work enables better strategies. In a confidential client satisfaction survey Emotional Logic has consistently achieved a score of 4.9 (out of 5). This is research you can trust β€” and results you can measure.

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    A trusted partner of…

    17 years of turning insight into action

    For almost 2 decades, we have helped organisations like yours cut through the noise with insights that leaders can act on immediately. Our approach goes beyond theory to deliver clarity, confidence and strategies that drive measurable growth and lasting change.

    Our Clients see measurable impact:

    119%

    More ad attention for leisure brand

    83%

    More brand engagement for finance brand

    66%

    Increased sales for FMCG brand

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    Ready to uncover what truly drives your customers?

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