Tailor your retail destination, leisure activities or events to shopper needs and wants by using Behavioural Science.
Are people visiting to collect a parcel or to visit the food hall? Adjust your retail offering to changing habits and emerging trends.
Use eye-tracking to maximise in-centre spend, increase dwell time and track ad placement. Now and in the future.
Identify and track the factors that are driving footfall and spend in your centre. Understand that there is no longer one size fits all.
Retail research with Emotional Logic will help you increase shopper spend, footfall and net promoter score.
A property developer wanted to future proof the retail mix at a series of retail parks. Emotional Logic was asked to identify which retailers would be least affected by the switch to online shopping and continue to drive footfall to retail destinations.
In the future more retail spend will shift online – but there are major differences between product categories and also between individual retailers. Our shopper study revealed seven key factors that determine whether a transaction will take place online or offline. We then scored over 300 major retailers on those criteria. The client selected a retail mix that prioritised retailers less likely to be affected by shift to online. Five years later all retail destinations that applied the system are performing significantly above average footfall patterns of the sector.
In light of increasing propensity of consumers to shop online, bricks and mortar stores and shopping centres are finding it harder to attract shoppers to their destination. A large, regional shopping centre wanted to improve their uderstanding of shopper behaviours and motivations in order to increase spend and footfall.
Emotional Logic’s motivation based shopper segmentation uncovered what makes shoppers choose physical stores over online experience. Our centre survey and trends tracker helped the centre understand as well as predict behaviours. As a result the centre was able to increase spend per shopper on the day by 15%, expand their catchment by 11 minutes drive time and deliver a 3 times faster recovery of footfall levels after the COVID pandemic.
Manchester City Centre
UK regional shopping destination