Overview | Case Studies
Over 90% of the in-store decision process is unconscious.
In-store shopping statistics show that browsing is unconscious. This means it cannot be measured by traditional shopper research. Our advanced methodology uncovers how people really buy.
Does your product connect with shoppers in 2 seconds?
Use advanced eye-tracking technology for faster standout and maximise your touchpoints in-store.
Is your pack activating the right emotions?
Our Behavioural Science module ensures you activate emotions to attract buyers.
How can I increase conversion in my store?
Develop your fixtures and packs with Behavioural Science to convert more shoppers.
Fast, effective, in-store research
Our tool delivers fast deployment across markets with clear, actionable results.
26%
More shoppers see your product
66%
Increase in sales conversion
175%
Increase in engagement time
Emotional Logic's in-store optimiser delivers more attention, engagement, and sales in-store.
Case Studies
Brief:
A cosmetics brand was facing increased competitive pressures and was looking to completely overhaul their in-store fixtures. Emotional Logic was their research partner to help maximise the attention, engagement and sales conversion the new fixture could achieve.
New Insight:
Impulse is not rational. To tap into more impulse purchasing we have to activate implicit reactions in shoppers. Our methodology quantified exactly which colours, shapes, images and design elements attract attention and engage shoppers. Cross referencing this data with product purchase conversion we were able to recommend 25 fixture design principles that would maximise not only attention but also sales. The resulting new fixture rollout resulted in significant sales increases for the brand.
