In-store shopping statistics show that browsing is unconscious. This means it cannot be measured by traditional shopper research. Our advanced methodology uncovers how people really buy.
Use advanced eye-tracking technology for faster standout and maximise your touchpoints in-store.
Our Behavioural Science module ensures you activate emotions to attract buyers.
Develop your fixtures and packs with Behavioural Science to convert more shoppers.
Our tool delivers fast deployment across markets with clear, actionable results.
Emotional Logic's in-store optimiser delivers more attention, engagement, and sales in-store.
A cosmetics brand was facing increased competitive pressures and was looking to completely overhaul their in-store fixtures. Emotional Logic was their research partner to help maximise the attention, engagement and sales conversion the new fixture could achieve.
Impulse is not rational. To tap into more impulse purchasing we have to activate implicit reactions in shoppers. Our methodology quantified exactly which colours, shapes, images and design elements attract attention and engage shoppers. Cross referencing this data with product purchase conversion we were able to recommend 25 fixture design principles that would maximise not only attention but also sales. The resulting new fixture rollout resulted in significant sales increases for the brand.