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Shopper Research

Over 90% of the in-store decision process is unconscious.

In-store shopping statistics show that browsing is unconscious. This means it cannot be measured by traditional shopper research. Our advanced methodology uncovers how people really buy.

Does your product connect with shoppers in 2 seconds?

Use advanced eye-tracking technology for faster standout and maximise your touchpoints in-store.

Is your pack activating the right emotions?

Our Behavioural Science module ensures you activate emotions to attract buyers.

How can I increase conversion in my store?

Develop your fixtures and packs with Behavioural Science to convert more shoppers.

Fast, effective, in-store research

Our tool delivers fast deployment across markets with clear, actionable results.


More shoppers see your product


Increase in sales conversion


Increase in engagement time

Emotional Logic's in-store optimiser delivers more attention, engagement, and sales in-store.

Let's work together

We deliver true new knowledge to clients