People often operate using the unconscious mind, for your advertising to be remembered it has to trigger emotions.
Our ad-testing tool has been designed to pinpoint specific words, sounds and visuals that trigger buying behaviour.
Recall and memory-based assessment captures only a fraction of the true power of your actual communication. Our advanced method accurately measures attention, engagement and conversion your ads achieve.
We support your ad-testing process at any stage from initial idea to fully designed creative.
Ad testing with Emotional Logic delivers more sales, more memorable and persuasive ads.
Our client was facing negative brand perceptions and asked us to test several versions of a new advertising campaign to change brand image.
Our unique test structure revealed which creative execution had the strongest impact on improving brand perceptions and how many exposures would be required to generate lasting change. We were also able to measure whether the brand perception change was going to impact on sales (otherwise what is the point). The resulting campaign significantly improved both brand perceptions and sales conversion.
This tool significantly increases attention, engagement and conversion of communication.
Save the Children
Top Gear Magazine
Coventry Building Society