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Emotional Logic is a specialist consumer insight agency based in Newcastle upon Tyne. We deliver national and international market research studies for major consumer brands. Our client base includes retail, food & drink, automotive, travel, charity, health & beauty, finance and media clients. Our unique approach combines high quality research solutions with selected cutting-edge tools from neuroscience, social psychology and Neuro-Linguistic Programming to deliver a deeper understanding into what really drives consumer behaviour.

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