Changing behaviour requires more than information and communication alone. To influence decisions effectively, organisations need to understand the motivations, barriers and habits that shape behaviour.
Traditional approaches often focus on increasing awareness, but awareness alone rarely changes behaviour. People are influenced by emotional and subconscious factors that they may not fully recognise or articulate.
Using Behavioural Science, Emotional Logic helps organisations understand what drives action and what prevents it. Behaviour change research and behavioural diagnostics uncover the factors that influence decision-making, while intervention design helps identify practical ways to encourage adoption. Supported by behaviour change strategy and communications research, these insights help organisations create programmes, campaigns and experiences that deliver meaningful and lasting change.
Uncover the emotional and subconscious factors that prevent intentions from becoming actions.
Uncover the motivations, habits and subconscious drivers that encourage participation, adoption and long-term behaviour change.
Use behavioural science to create evidence-based strategies, communications and experiences that are more likely to drive meaningful action and lasting change.
By adapting a cognitive therapy-based approach for market research, Emotional Logic was able to deliver a deeper understanding of how people’s life journeys shape unconscious habits and behaviours around food. Helping people become aware of these unconscious drivers empowers them to make successful changes and increases their ability to achieve and maintain a healthy weight.
Emotional Logic has added a lot of value to a research project that was very important to us. The team did go the extra mile(s) to make sure that we didn’t leave any stones unturned and delivered results that will form a strong basis to how we work in the future.
Emotional Logic helped us to get a deeper understanding of how consumers really shop instead of how they think they shop delivering clearly structured learnings and tangible insights we could immediately put into action.
Whether you’re developing products, improving customer experiences, increasing engagement or driving behaviour change, Emotional Logic will help you uncover the insight behind better decisions.
People do not always make decisions rationally. Many behaviours are influenced by habits, emotions and subconscious factors, creating a gap between what people say they will do and what they actually do.
Behavioural science helps organisations understand the motivations, barriers and triggers that shape decision-making. This insight can be used to design more effective interventions, communications and experiences that encourage action.
Awareness alone rarely changes behaviour. Emotional barriers, competing priorities, habits and uncertainty can all prevent people from acting, even when they know what the right choice is.
The most successful programmes are built around a clear understanding of the audience’s motivations and barriers. By addressing the factors that influence real-world behaviour, organisations can create interventions that are more relevant, engaging and effective.
Behaviour change research uses behavioural science to explore the motivations, emotions, habits and contextual factors influencing decisions. This helps uncover the barriers preventing action and identify the opportunities most likely to encourage change.
Talk to us about how Behavioural Science and behaviour change research can help you better understand behaviour and design more effective interventions.
