Most organisations make decisions based on what people say.
The Emotional Logic Academy helps you understand what people actually do and why.
Drawing on behavioural science, market research and real-world application, the Academy explores how emotion, subconscious processes and context shape human behaviour.
Whether you’re working in insight, marketing, strategy, communications or customer experience, you’ll gain practical knowledge that helps turn understanding into action.
The Academy is our home for learning, thinking and practical behavioural science. It’s designed for organisations and professionals who want to go beyond surface-level research and develop a deeper understanding of human behaviour.
Rather than focusing on academic theory, we explore behavioural science through a business lens, helping organisations understand why people make decisions and how that understanding can be applied to real-world challenges.
From customer behaviour and decision-making to communication effectiveness and behaviour change, the Academy brings together the ideas that sit behind the award-winning Emotional Logic approach.
Every organisation depends on understanding people, when you
understand what drives behaviour, you can:
Create products and services that better meet customer needs
Influence behaviour more effectively
Develop stronger brands, campaigns and communications
Make more confident business decisions
Improve customer experiences and loyalty
Greater commercial growth
Gain practical insights into behavioural science, decision-making and human behaviour through expert-led learning designed for real-world application. Discover the thinking behind better decisions and turn understanding into meaningful action.
Traditional research helps us understand opinions, but opinions don’t always predict behaviour. Understanding the gap between what people say and what they actually do is often the difference between decisions that look good on paper and decisions that succeed in the real world.
Whether you’re developing products, improving customer experiences, increasing engagement or driving behaviour change, we’ll help you uncover the insight behind better decisions.
Follow us on Linkedin to see our latest thinking on emotion, behaviour and what makes consumers tick.
