Understanding people is at the heart of everything we do, and that starts with our own team. We’ve built a culture that encourages curiosity, empathy and continuous learning, bringing together talented individuals with different backgrounds and perspectives who share a passion for helping organisations create positive change.
Emotional Logic was founded in 2007 with a simple belief: organisations make better decisions when they truly understand people. Long before behavioural science became a popular business term, we were exploring the emotions, motivations and subconscious influences that shape behaviour.
Today, Emotional Logic continue to help organisations through a combination of behavioural science, customer insight and market research consultancy expertise.
Behaviour is influenced by emotions, habits,
context and subconscious drivers.
We don’t apply generic behavioural principles. We uncover the forces shaping decisions within your category, market and decision-making environment.
Every project should help organisations make better decisions and create better
outcomes.
/ Managing Director /
/ Director /
/ Head of Research/
/ Office Manager /
/ Consumer Insight Executive /
/ Intelligence Analyst /
/ Consumer Insight Executive /
/ Consumer Insight Executive /
/ Intelligence Analyst /
/ Consumer Insight Executive /
/ Accounts Assistant /
/ Marketing Executive /
/ Business Development & Project Coordinator /
Emotional Logic uncovers the emotional, practical and social needs driving behaviour. As a consumer behaviour consultancy and customer insight specialist, understanding people sits at the heart of everything we do.
Our team of behavioural science experts reveals the conscious and subconscious factors influencing decisions.
From biometrics and eye tracking to semiotics and advanced analytics, we use the most appropriate tools to understand people more deeply.
As a specialist behavioural science agency, Emotional Logic builds close partnerships with our clients.
Long-term relationships, senior involvement and tailored approaches are central to the way we work. We’re large enough to deliver robust insight, yet small enough to provide a highly personal service.
Discover how behavioural science, human expertise and innovative methods can help your organisation make better decisions.
