Webinar: Sustainability – Do Consumers really care?
Missed our webinar? Catch up on key insights below or watch it now.
Plastic packaging, sustainable fashion, going vegan – all make regular headlines. But how many consumers really hold those beliefs – and how many actually change their buying behaviour based on this? And has COVID 19 not put a stop to all this anyway? We have brought together new data from over 30 sources to give you the answers you are looking for. Whether you are a business, retailer or charity – knowing where consumers really stand on this issue is critical for success.
Listen to Behavioural Experts Emotional Logic during this free webinar to understand whether consumers care about sustainability and how it impacts on their decisions.
Annett Pecher is Director of Emotional Logic and a leading Consumer Behaviour Expert with more than 15 years’ experience. She has been leading major international research projects using cutting edge methodologies including neuro science and psychology for brands such as Unilever, Mondelez and Kellogg’s. Annett has developed several award-winning research methods that allow Emotional Logic’s clients to identify emerging consumer behaviour early and support NPD programmes with agile and reliable testing.
What you will learn
- What I say and what I do – conflicts between consumer opinions and buying behaviour
- Surprising profile of the customers whose purchasing is driven by sustainability
- Packaging, air pollution, responsible sourcing – we reveal what is priority to consumers
- How sustainability can drive brand growth