
What if your research missed the most important part?
Meet Emotional Logic at Quirks London 7th-8th May 2025 and discover how to reveal the real reasons behind consumer decisions—what they’re not saying, but what’s truly driving behaviour.
Our award-winning blend of neuroscience, behavioural science, and AI delivers insights proven to be 195% closer to real-life behaviour—faster than you’d think.
Curious? Let’s chat.
Visit us at Booth 500—we’d love to meet you.
Free Emotional Insight Gap Analysis
Are your insights missing what really drives behaviour?
Take our quick Emotional Insight Diagnostic to see how well your organisation taps into the subconscious drivers behind customer decisions. It’s fast, insightful, and reveals where your biggest opportunity may be hiding.
Booth 500 at Quirks London.


Attend our session:
‘It just feels right’: Why your customers’ real decisions never make it into your research data
Room 1 Wednesday 7th May at 1.45 pm
Consumers may tell you what they think but their real decisions are shaped long before they can explain them. In this eye-opening session, Emotional Logic explores why what customers don’t say matters more than what they do and how unconscious emotional drivers are the hidden force behind brand choice, loyalty and purchasing behavior. Find out more in this session.
Highly effective insights
More impact with the same budget.
Because our research methodologies are based on behavioural science principles, we measure actual not stated behaviour. Building your strategies on insight into actual behaviour leads to better bottom-line results.
Independent tracking research has shown that our research insight delivers at least 44% more sales impact than traditional market research. This means your brand, destination, new product launches, marketing strategies and digital communications will have much more impact.
Here are some of the results you can achieve using our behavioural science research:
- Make your advertising up to 4 times more persuasive
- Develop packaging that converts up to 66% more sales
- Make websites and digital content up to 200% more engaging
- Develop shopping and leisure destinations that perform 20% above industry average
100%
More Attention
80%
Higher Engagement
44%
Higher Sales
Want deeper insights without digging through more data?
Subscribe for smart, actionable ideas on behavioural science, emotional intelligence, and what your customers aren’t telling you—delivered monthly.
By subscribing to our newsletter, you are agreeing to our privacy terms.