Subconscious
Return on investment is a widely established metric in any business sector – why should market research be any different? Yet for a long time our industry seemed to be relatively exempt from scrutiny, but that’s changing as in recent years insight managers are being held increasingly accountable for their investments. This means that now […]
UX Research
Did you know that web users are only consciously aware of 30% of the browsing process. It is the unconscious mind, system 1 reactions, that is actually in charge of the majority of the browsing process. Is your current user experience research measuring this? Traditional moderated user experience research may miss up to 70% of […]
Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
Subconscious
In-store decisions are made quickly. Within the initial 3-5 seconds a shopper will have decided whether to pick up a product or move on. That doesn’t leave a lot of time for your brand to be noticed, especially in categories with many me-too products. Those few seconds are vital as shoppers scan aisles and use […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Subconscious
What are touchpoints and how can you use them to your advantage? In this day and age there are so many ways consumers can interact with your business or organisation and each one can be known as a touchpoint. For example, you have a new product launching and have put out a paid ad, a […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Subconscious
Stoptober is back for a seventh year, having driven more than a million quit attempts to date. Last year, nearly 400,000 smokers in England quit successfully, which is the equivalent to 1,069 smokers each day. Despite new smokers starting and ex-smokers relapsing, there are now 1 million fewer smokers in England comparing to 2014. Health […]
Subconscious
When we are exposed to so many advertisements in a day, it’s a wonder we manage to retain any of the information at all. And the way we do so can vary greatly. For example, some ads require us to think about the content of them. Others have no deep meaning but a catchy jingle. […]
Subconscious
Over time, brands have become associated with different levels of credibility, quality and satisfaction – making it easy for consumers to distinguish which products are loved or hated. For instance, think about the Coca-Cola and Pepsi rivalry – what do you prefer? Most people prefer the brand of Coke over Pepsi, but if you were […]
Subconscious
However, Professor Bricker of the University of Washington has revealed there is more behind seating preference – people who prefer to sit on the aisle tend to be introverts and value freedom, whereas those who choose a window seat are potentially more selfish and value their privacy. In a world where the majority of passengers […]
Subconscious
But smartphone shopping isn’t without its issues. One problem is translating the in-store shopping experience to an online environment. Clothing is a ‘high-involvement’ product that needs to be seen, tried on and touched to be evaluated (Workman, 2010). Touching clothes before purchasing has been shown to increase purchase intention (Peck & Shu, 2009). So, not […]
