We are attending the Virtual Fall Event 2020 on October 27-28th, 2020.
As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some retailers are still faced with abandoned carts and low conversion. Whether on or offline, converting more shoppers is critical.
Over 90% of the factors that influence shoppers are processed on a subconscious level. Shoppers see, react and make snap decisions within seconds – and the majority of this is not stored in memory. This is why more and more brands are turning to behavioral insight.
Emotional Logic is an award-winning provider of behavioral science-based research proven to deliver bottom-line results. In this session we will draw on case studies from FMCG and non-food shopping to demonstrate how consumers really shop and the benefits that behavioral insight brings to converting shoppers in store and online.
- How consumers really shop differs from how they tell us they shop.
- Using behavioral insight significantly increases attraction, engagement and conversion of shoppers.
- Best methodologies to use to obtain behavioral shopper insights.
- COVID-19/new consumer
- Behavioral economics
- Customer experience
- Emotional measurement (neuroscience/eye-tracking)
- New techniques – qualitative and quantitative
Annett is co-founder of Emotional Logic, one of Britain’s fastest growing research agencies. Annett and her team apply behavioral economics to research design to deliver actionable insight with high commercial return, an approach that has won five research awards in the last three years. She has 20 years’ experience delivering international research programs for clients such as Jaguar Land Rover, Unilever and the British Heart Foundation. Annett is passionate about uncovering the balance of emotion and logic that drives consumer decisions.