Shopper Research
As youâre probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if youâre a start-up or a massive franchise the Decoy effect should be present in your business and hereâs why⊠Imagine youâre in the queue at […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldnât image it, could you? The artist Pablo Picasso once said, âColours, like features, follow the changes of emotions,â colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by âMarketing Presenceâ as well as âDesign Qualityâ. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
In todayâs blog we are going to be discussing the difference between standout and findability, so⊠What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify â this applies to products on a shelf too. A brandâs chance of success can […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isnât it? Now more than ever itâs important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
Not to put you off straight away but⊠people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Subconscious
Consumer habits are changing and so are their priorities â the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers âsay that […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year weâve lived in the same clothes (or PJâsâŠ) and although fashion hasnât been at the top of the priority list, consumers are starting to get bored of being in the same pieces â […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Shopper Research
According to the Bank of England, a typical household in the UK spends over ÂŁ2,500 each month. But in the run-up to Christmas, our spending habits change dramatically. Over the Christmas period, we buy A LOT more! Typically, the average household spends over ÂŁ800 extra in December alone. The money spent on a lot more Christmas celebrations/going […]
Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Uncategorised
Department stores have been around since the 19th century and were once the place to be on many High Streets, however, these days shoppers are looking elsewhere for their purchases. Around two years ago, House of Fraser had announced the closure of 31 shops, affecting 6,000 jobs (as part of a rescue deal), while in […]
