Shopper Research
And the differences don’t stop with colour. In an analysis by ‘Boomerang Consultancy’, it was found that simply making a product pink is likely to add to the price of an item sold by online retailers. On average, there was a difference of 2-15% in the cost between pink and non-pink versions of the same […]
Shopper Research
More and more of us want to express individuality through the products and services we buy and the busier we get the more we would like brands and retailers to know our needs instantly. Websites are becoming more customer centric – displaying content based on individual tastes and browsing behaviour. It is also nice that […]
Shopper Research
Virtual reality is among us – 2016 was the year Pokemon Go took hold of the entire world and turned virtual (or augmented reality) into a mainstream concept. Until very recently though the only brands to have ventured into the VR world were mainly from the tourism, entertainment, arts and culture sectors, through apps that […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
Shopper Research
As Halfords mini Black Friday 2016 gets underway this weekend we asked 500 shoppers their intentions for Black Friday and Cyber Monday. It looks like Black Friday and Cyber Monday are now firmly established in the UK market. Only 3% of the UK population have not heard of Black Friday (and 7% of Cyber Monday). […]
