Emotional Logic shortlisted for MRS award

Our Point of Purchase tool is finalist in the 2015 Market Research Society Awards. The unique, innovative methodology is shortlisted for delivering outstanding new consumer insight. The tool uses eye tracking in conjunction with biosensors and has applications for in-store research as well as advertising testing.

Find out more about the in-store version of this tool here.


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.