Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Shopper Research
90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP. Experts in System 1 Research for over a Decade Our techniques are statistically proven to be twice as […]
Subconscious
Stoptober is back for a seventh year, having driven more than a million quit attempts to date. Last year, nearly 400,000 smokers in England quit successfully, which is the equivalent to 1,069 smokers each day. Despite new smokers starting and ex-smokers relapsing, there are now 1 million fewer smokers in England comparing to 2014. Health […]
Child Consumers
The number of hours children spend online has steadily increased in recent years. The average 5-15 year old spends 15 hours a week online and gaming is one of the top activities. In 2016 online overtook TV as top medium for 5-15 year olds. Brand owners are aware of this and have shifted more and […]
Subconscious
Over time, brands have become associated with different levels of credibility, quality and satisfaction – making it easy for consumers to distinguish which products are loved or hated. For instance, think about the Coca-Cola and Pepsi rivalry – what do you prefer? Most people prefer the brand of Coke over Pepsi, but if you were […]
Social media
We split a cohort of participants into two groups and showed them the same Instagram posts by a couple of British celebrities of well known reality TV shows. The only difference: one of the groups was shown a post with the word “#spon” – the other group wasn’t. We found that males were more likely […]
Shopper Research
In a recent experiment, Emotional Logic measured the effects of airbrushing advertisements on consumer opinions. Participants were split into two groups and shown an advertisement image – one group was shown the original photo and the other was shown an airbrushed version. Results showed that out of those who were shown an airbrushed version, 80% […]
Shopper Research
Düsseldorf’s most fashionable street Königsallee has a new addition – us. We have been completing pan-European research projects for over 10 years and thought we make the task a bit easier for ourselves. The new office will support our German fieldwork team and work closely with our UK head office to deliver pan-European research projects […]
Subconscious
After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai. Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently. If you were thinking of gaining deeper insight into […]
Subconscious
The logo was flashed a total of 12 times over the one-minute period, though it was hidden well enough to not be consciously perceived by those watching. Participants were then asked to try two drinks: they were told that one was Coca-Cola and one was Pepsi, despite them both being the same drink. When asked […]
Subconscious
Subliminal advertising has been a fear among the general public for a long time, but does it really work? Subliminal is a term taken from Latin meaning “Below threshold”. A subliminal message is designed to pass below our normal limits of perception. In advertising, it is the insertion of hidden messages into media outlets. While […]
Retail
Children develop a progressively more sophisticated awareness of the purpose of TV ads as they grow. Children under 5 have little understanding; they will either say they do not know, or that advertisements are just to provide an opportune break between programmes. Some even think it is for the TV show characters to have a […]
Retail
Our test showed Aldi is the consciously best liked advert – but John Lewis generates more unconscious emotional reactions. Emotional Logic conducted a test measuring perceptions and preferences for three Christmas adverts of 2017. The test also measured Galvanic Skin Response (GSR) to assess emotional engagement. The three tested adverts were from Aldi, Debenhams and […]
