Emotional Logic is opening offices in Shanghai

After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai.

Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently.

If you were thinking of gaining deeper insight into behaviours and motivations of Chinese consumers, then there has never been a better time to get in touch: Email us


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.