Shopper Research
As you’re probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if you’re a start-up or a massive franchise the Decoy effect should be present in your business and here’s why… Imagine you’re in the queue at […]
Social media
If you’re not getting the same attention as you once were from your customers, I wouldn’t worry about it. Consumers are more distracted than ever before. ‘I’m bored’ has been a very prevalent sentence over the past 3 years. Consumers have looked for ‘quick-fixes’ to pass their time during lockdowns. Methods include (but are definitely […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by ‘Marketing Presence’ as well as ‘Design Quality’. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Hisotry
As October heralds the start of Black History Month in the UK, we have decided to take a look at how brands are celebrating the Black British community in what has been a historic and troubling year. 2020 has been a pivotal year for the Black community; after protests took place around the world, the […]
Travel
Happy World Tourism Day! On the 27th of September every year, the world celebrates the World Tourism Day – this was established by the UN World Tourism Organization (UNWTO). The overall aim of World Tourism Day is to raise awareness that tourism is key to the international community and to show how it affects several […]
Shopper Research
Throughout 2020 the fashion industry has suffered a major hit, with 43% of consumers saying they are less interested in buying things than before (Emotional Logic). This will have a greater impact on the global fashion industry on a whole, changing fashion, forever. Designers and brands need to be current and adapt to time, trends […]
Emotions
How well you are coping with the lockdown may well depend on your circumstances – for those who are with family in a house with garden it will be easier to cope than single people in a flat with no outdoor spaces. We are all less happy since lockdown began – but exercise and keeping […]
Emotions
As the UK lockdown has been extended by at least 3 more weeks, we thought it would be a good idea to check how people are coping. Our survey of 1,000 UK adults [Source: Emotional Logic] reveals that 55% of the population are OK with the lockdown, only 13% are hating it and 32% are […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Emotions
People don’t have to remember the advert for it to have an effect Whether or not people recall your advert is only one measure of success and does not give the full picture of ad effectiveness. When consumers process advertising, they convert the content of the advert into semantic packages to store in long-term memory. […]
Inspiration
Is your brand widely loved and admired or are consumers not quite feeling it? Maybe your brand operates in a category where consumers don’t show strong feelings. Brand love has been proven to be a key factor for driving sales and long term loyalty. But where does it come from and how can you build […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
Shopper Research
90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP. Experts in System 1 Research for over a Decade Our techniques are statistically proven to be twice as […]
