UX Research
Ask two researchers to repeat the same study and thereâs a good chance they wonât get the same results. Thatâs the core of the replicability problem. Replicability simply means: If you repeat a study, you should get the same outcome. But across behavioural science, this often isnât happening. In fact: Around 70% of scientists say […]
Subconscious
What is the Say-Do Gap Ask people what they want, and theyâll tell you. Watch what they do, and itâs often something very different. Thatâs the sayâdo gap. Itâs the reason why research answers donât always match real market behaviour. People say one thing in a survey but behave differently when the decision is real. […]
UX Research
AI is everywhere. But not everything thatâs called âAIâ actually is. From skincare to customer service bots, âAI-poweredâ has become the new marketing currency. Unfortunately, many brands use it without backing it up, leading to what experts now call AI-washing: overstating or misrepresenting the role of AI in a product or service to appear more […]
Subconscious
The myth of the rational consumer We like to think of ourselves as rational beings â waltzing through life always making the wisest decisions for ourselves and others, buying products based on careful analysis of benefits and drawbacks, whether itâs a trivial, everyday purchase or a more involved, high value one. If a market researcher […]
Subconscious
Is your brand too reliant on the conscious mind? Have you ever tried to remember what you bought the last time you went to the supermarket? And by this we mean every single item you put into your trolley and through the till at the end. And going even a bit further, how about all […]
Subconscious
Return on investment is a widely established metric in any business sector â why should market research be any different? Yet for a long time our industry seemed to be relatively exempt from scrutiny, but thatâs changing as in recent years insight managers are being held increasingly accountable for their investments. This means that now […]
Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
Subconscious
In-store decisions are made quickly. Within the initial 3-5 seconds a shopper will have decided whether to pick up a product or move on. That doesnât leave a lot of time for your brand to be noticed, especially in categories with many me-too products. Those few seconds are vital as shoppers scan aisles and use […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Subconscious
What are touchpoints and how can you use them to your advantage? In this day and age there are so many ways consumers can interact with your business or organisation and each one can be known as a touchpoint. For example, you have a new product launching and have put out a paid ad, a […]
Shopper Research
As youâre probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if youâre a start-up or a massive franchise the Decoy effect should be present in your business and hereâs why⊠Imagine youâre in the queue at […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldnât image it, could you? The artist Pablo Picasso once said, âColours, like features, follow the changes of emotions,â colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
It can be noticed that stand-out varies strongly by category and that it is affected by âMarketing Presenceâ as well as âDesign Qualityâ. One example is in 2009 Tropicana changed their packaging, and the rebranding actually caused a 20% dip in sales which estimated around a US$33 million loss. One of the key reasons that […]
Shopper Research
In todayâs blog we are going to be discussing the difference between standout and findability, so⊠What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify â this applies to products on a shelf too. A brandâs chance of success can […]
