Shopper Research
And the differences don’t stop with colour. In an analysis by ‘Boomerang Consultancy’, it was found that simply making a product pink is likely to add to the price of an item sold by online retailers. On average, there was a difference of 2-15% in the cost between pink and non-pink versions of the same […]
Shopper Research
More and more of us want to express individuality through the products and services we buy and the busier we get the more we would like brands and retailers to know our needs instantly. Websites are becoming more customer centric – displaying content based on individual tastes and browsing behaviour. It is also nice that […]
Shopper Research
A survey of 1,200 UK shoppers (Emotional Logic) revealed that almost half (48%) of 18-34 year olds believe that online shopping will substitute their offline shopping almost completely in the future. A similar percentage (47%) also agree that online shopping excites them more than shopping in a store. Across all age groups only 29% agree […]
Shopper Research
In the past, consumer’s identities were heavily influenced by ownership of goods. The home, the furniture, the wardrobe all told a story about someone’s identity. However, more and more consumers are spending less of their money on buying stuff and more on having experiences. Whilst spend on fashion and consumer goods is declining or growing […]
Shopper Research
Overstimulation is a key issue in today’s world. Too many products, brands, channels of content are available – it is easy to get lost. Because of this, products and services that simplify consumer’s lives will become increasingly popular. Minimalism has long been a trend in Japan – where consumers strip their homes of all clutter […]
Shopper Research
It is no secret that we live in a time of instant gratification. Consumers want what they want and they want it now. Amazon Prime has contributed to this alteration of shopper expectations. It seems unless your item is available for next day delivery don’t even bother putting it on your website – unless it […]
Shopper Research
Virtual reality is among us – 2016 was the year Pokemon Go took hold of the entire world and turned virtual (or augmented reality) into a mainstream concept. Until very recently though the only brands to have ventured into the VR world were mainly from the tourism, entertainment, arts and culture sectors, through apps that […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
Shopper Research
As Halfords mini Black Friday 2016 gets underway this weekend we asked 500 shoppers their intentions for Black Friday and Cyber Monday. It looks like Black Friday and Cyber Monday are now firmly established in the UK market. Only 3% of the UK population have not heard of Black Friday (and 7% of Cyber Monday). […]
