Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Luxury
I’d be lying if I said I never considered a chocolate breakfast today… but the truth is, I don’t really know if I want one – strange right? Over the past month I’ve not eaten, chocolate, sweets, crisps or drank alcohol to raise money for the British Heart Foundation and I honestly feel amazing because […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Shopper Research
Throughout 2020 the fashion industry has suffered a major hit, with 43% of consumers saying they are less interested in buying things than before (Emotional Logic). This will have a greater impact on the global fashion industry on a whole, changing fashion, forever. Designers and brands need to be current and adapt to time, trends […]
Marketing Strategy
Consumer behaviour is changing due to the pandemic. Attitudes and values are shifting and this has a strong effect on buying behaviour (Please see our Trends Report for more details). There are three key trends in behaviour that will continue even after the crisis eases and brands are already using them to help reposition and […]
Online shopping
Under the recent series of events that COVID-19 has thrown at us, there have been some spectacular gestures from different brands around the globe that are really helping out those that are fighting on the front line. These brands are helping in the way that they know best. Here are a few that we have […]
Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Memory
Most marketing and brand managers measure brand perceptions. If in tracking reports perception scores improve and maybe even overtake competitors, we feel like we are winning. But do brand perceptions actually convert into sales? Our research has found that most brands measure too many factors – the majority of which have no influence over sales. […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Inspiration
Is your brand widely loved and admired or are consumers not quite feeling it? Maybe your brand operates in a category where consumers don’t show strong feelings. Brand love has been proven to be a key factor for driving sales and long term loyalty. But where does it come from and how can you build […]
Shopper Research
Emotional Logic was established to combat the lack of market research techniques that didn’t explain how people really behave, how they relate to brands, products, services and advertising. The main focus was on what people thought and not enough on how they feel. Therefore, we embarked on a mission to deliver better research – we […]
Subconscious
In recent years there has been a lot of discussion about low attention processing – increasing evidence suggests that advertising can work even if people don’t pay direct attention to it. In fact, some theories state advertising works better if people pay less attention. However, this is only partly true. When people don’t really pay […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
