Subconscious
What is the Say-Do Gap Ask people what they want, and they’ll tell you. Watch what they do, and it’s often something very different. That’s the say–do gap. It’s the reason why research answers don’t always match real market behaviour. People say one thing in a survey but behave differently when the decision is real. […]
Subconscious
What are touchpoints and how can you use them to your advantage? In this day and age there are so many ways consumers can interact with your business or organisation and each one can be known as a touchpoint. For example, you have a new product launching and have put out a paid ad, a […]
Shopper Research
As you’re probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if you’re a start-up or a massive franchise the Decoy effect should be present in your business and here’s why… Imagine you’re in the queue at […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Uncategorised
Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
Uncategorised
Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – from food and drinks to personal care items – which is a large part of the problem. And opinions are changing. People are starting […]
Shopper Research
Retail sales have taken a knock due to lockdown. 43% of consumers also say they are less interested in buying things than before (Emotional Logic), with clothing and footwear the hardest hit and most non-food categories going down. And while people are spending more on groceries (25%), alcoholic drink expenditure overall has remained the same […]
Shopper Research
It is undeniable that we are seeing major shifts in consumer behaviour. Not only does this crisis have economic repercussions which will impact on consumption, consumers also had time to reflect and this had led to a re-evaluation of their priorities in life. Of course not all changes will continue post lockdown – however some […]
Sustainability
On thing is clear – we are at a crossroads and consumer and shopping behaviour will change dramatically as a result of this crisis. Of course there will be economic impact, loss of jobs, loss of discretionary income – but there is also a change in consumer motivations and that will make this crisis have […]
Shopper Research
Big events change what consumers value and how they buy. The 2008 recession dramatically altered buying behaviour and the COVID-19 lockdown is shaping future buying behaviour right now. Very often major events don’t create new trends, they simply speed up or galvanise existing behavioural changes. But which changes are temporary and which are here to […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Retail
Expert reviews are a core feature of all major motor magazines – but do they actually influence sales? Emotional Logic conducted research with 2,000 car buyers and found that reading a motor magazine significantly changed their buying behaviour. After reading the motor magazine (in print or digital format) 63% of car buyers made changes to […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
