Retail
Higher income households spend almost three times more on recreation, culture, restaurants and hotels than those in lower income groups. The 50% highest earning households in the UK spend on average £165 per week on recreation, leisure, restaurants and hotels compared to £57 per week from households in the lowest 50% income brackets. This increase […]
Shopper Research
More and more of us want to express individuality through the products and services we buy and the busier we get the more we would like brands and retailers to know our needs instantly. Websites are becoming more customer centric – displaying content based on individual tastes and browsing behaviour. It is also nice that […]
Retail
UK consumers over 50 spend almost twice as much on recreation and culture than those under 30. According to the ONS Family Spending report people over 50 spend £81 per week on recreation and culture vs only £44 spent by the Under 30 age group. Over 50s spend more than the young shoppers in all […]
Shopper Research
A survey of 1,200 UK shoppers (Emotional Logic) revealed that almost half (48%) of 18-34 year olds believe that online shopping will substitute their offline shopping almost completely in the future. A similar percentage (47%) also agree that online shopping excites them more than shopping in a store. Across all age groups only 29% agree […]
Retail
In 2016 every week 21 pubs closed down. Though pub visits are still one of the top leisure activities – they are declining. Those pubs that have survived are embracing key changes in consumer behaviour. Pub visits used to be regular and habitual and primarily conducted by groups of men drinking alcohol. Now we are […]
Shopper Research
Virtual reality is among us – 2016 was the year Pokemon Go took hold of the entire world and turned virtual (or augmented reality) into a mainstream concept. Until very recently though the only brands to have ventured into the VR world were mainly from the tourism, entertainment, arts and culture sectors, through apps that […]
Retail
Several surveys have confirmed that Britons are the most active online shoppers in the world. 95% of the UK adult population have bought something online and 1 in 4 people make an online purchase once a week. There no longer is a typical online shopper. Rather than targeting a specific type of person, multi-channel retailers […]
Shopper Research
Online shopping is on the increase – however a recent survey by Emotional Logic reveals over 70% of UK shoppers will still be doing the majority of their Christmas shopping in-store. 15% state they will only buy in-store and 4% are planning to make all festive purchases online. With Christmas often bemoaned as the most […]
Shopper Research
As Halfords mini Black Friday 2016 gets underway this weekend we asked 500 shoppers their intentions for Black Friday and Cyber Monday. It looks like Black Friday and Cyber Monday are now firmly established in the UK market. Only 3% of the UK population have not heard of Black Friday (and 7% of Cyber Monday). […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
Retail
Net Promoter Score (NPS) is widely used by businesses as an indicator of customer relationships. The score measures how likely users are to recommend a product or service on an 11 point scale which is then converted into a score. The final score is heavily influenced by the proportion of customers who are Promoters (and […]
