Online fashion shopping boom

Online shopping for fashion and accessories is booming. Emotional Logic’s nation-wide shopper tracker shows that whilst in 2013 only 18% of UK shoppers regularly bought ladies fashion online this has now soared to 46%.

Those who state they regularly buy menswear online increased from 8% to 33% over the same time period.

The trend includes shoppers of all age and income groups but is driven by those with a strong interest in fashion trends


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.