Online fashion shopping boom

Online shopping for fashion and accessories is booming. Emotional Logic’s nation-wide shopper tracker shows that whilst in 2013 only 18% of UK shoppers regularly bought ladies fashion online this has now soared to 46%.

Those who state they regularly buy menswear online increased from 8% to 33% over the same time period.

The trend includes shoppers of all age and income groups but is driven by those with a strong interest in fashion trends

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