Sustainability
For many years Emotional Logic has been using the image of an iceberg to illustrate our research approach – emphasising that our research digs deeper and goes underneath the surface. And just like the iceberg the majority of human cognitive activity is beneath the surface – so it is the perfect analogy. However, icebergs have […]
Subconscious
Increase in social media Whilst in its infancy social media was primarily used to connect with friends and family; however, it has had a significant, and broader, impact on our lives in recent years. Nearly every aspect of our daily lives is linked to social media; and in the UK specifically, there are now 39 […]
Subconscious
Join us as we present our MRS Award winning case study with a holistic modern methodology that combines innovative survey techniques, eye tracking and behavioural economics thinking to reveal how reading a motor magazine influences the car buying process. An unmissable session for anyone who needs to understand how advertising really works. When budgets are […]
Shopper Research
90% of the factors that influence consumers are subconscious and cannot be measured by self-report research, this is why Emotional Logic integrates tried and tested market research techniques with innovative tools from neuro science, psychology and NLP. Experts in System 1 Research for over a Decade Our techniques are statistically proven to be twice as […]
Shopper Research
Marketers are still heavily dependent on chronological age for targeting, marketing or sampling for research. The majority of people, however, do not identify with their chronological age group. They respond to brand, products and marketing communications as the age they see themselves as. The mental picture a marketing or brand manager has of the 65+ […]
Subconscious
The main reasons for their lack of trust are companies sharing data with third parties (48%), security threats and viruses (35%) and increasing Government surveillance (21%). As a result of these fears, 80% state they have restricted their online behaviour in some way. On one hand privacy is clearly important but sometimes a discount, or […]
Shopper Research
We would be delighted if you would join us for a cup of coffee (or tea) at the Insight Show in London on the 7th or 8th of March. We will be there on stand IA27, armed with goodies (like our e coffee cups – made from bamboo) and information about our latest cutting edge […]
Subconscious
After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai. Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently. If you were thinking of gaining deeper insight into […]
Shopper Research
A survey of 1,200 UK shoppers (Emotional Logic) revealed that almost half (48%) of 18-34 year olds believe that online shopping will substitute their offline shopping almost completely in the future. A similar percentage (47%) also agree that online shopping excites them more than shopping in a store. Across all age groups only 29% agree […]
Retail
In 2016 every week 21 pubs closed down. Though pub visits are still one of the top leisure activities – they are declining. Those pubs that have survived are embracing key changes in consumer behaviour. Pub visits used to be regular and habitual and primarily conducted by groups of men drinking alcohol. Now we are […]
Retail
Net Promoter Score (NPS) is widely used by businesses as an indicator of customer relationships. The score measures how likely users are to recommend a product or service on an 11 point scale which is then converted into a score. The final score is heavily influenced by the proportion of customers who are Promoters (and […]
