We’re doing our bit for the environment!

For many years Emotional Logic has been using the image of an iceberg to illustrate our research approach – emphasising that our research digs deeper and goes underneath the surface. And just like the iceberg the majority of human cognitive activity is beneath the surface – so it is the perfect analogy. However, icebergs have also become the symbol of environmental impact.

Baring this in mind, we had set our minds to it and decided to become a more environmentally friendly business and managed to think of a couple of alternatives that were definitely just as effective!

Over the years we have managed a 90% reduction in energy consumption, 40% of staff members commute by public transport resulting in a 26% reduction in air travel. From this, we have reduced our carbon footprint from 3.1 tonnes per employee to 1.5 tonnes per employee.

Our little changes really are making a big difference:

  • Our Cotton Business Cards are made from 100% recycled T-shirt offcuts (the stuff that normally gets thrown away), and as well as being tree-free, they’re also bright white, and feel amazing!
  • They went hand in hand with our eco-friendly pencils to hand out, our Emotional Logic pencils are made out of 100% reused Newspapers, meaning no plastic, no toxic chemicals and definitely no wood! Did you know that 79 million pencils could be made from the paper used in a single press run of the Sunday newspaper?
  • We also opted for recycled paper when we were printing our leaflets – this is a great alternative which is helping to minimise our carbon footprint. From making these minor changes we have been able to:
    • REDUCE – the cutting of trees
    • RECYCLE – paper
    • REUSE – existing raw materials and promoter a greener lifestyle

Although being socially responsible isn’t free – it does cost time, money and resources – we believe it is a worthwhile cause to do our little bit for environment. Check out our Corporate Social Responsibility page for all the facts and figues!


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.