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Listen to Behavioural Experts Emotional Logic during this free webinar to understand whether consumers care about sustainability and how it impacts on their decisions. Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – […]
Sustainability
For many years Emotional Logic has been using the image of an iceberg to illustrate our research approach – emphasising that our research digs deeper and goes underneath the surface. And just like the iceberg the majority of human cognitive activity is beneath the surface – so it is the perfect analogy. However, icebergs have […]
Sustainability
With the rising awareness among the population about the impact humans have on the planet, regarding the depletion of natural resources, plastic in the ocean, carbon dioxide in the air and the endangering of species, consumers are becoming increasingly concerned with their own environmental footprint. More and more they are considering the sustainability of their […]
