Using data from our long-running Retail Tracker we have had a look at some of the trends over the last two years. Non food shopping is transforming – with more and more items being bought online whilst the in-store experience becomes more about social interaction.


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.