Luxury
I’d be lying if I said I never considered a chocolate breakfast today… but the truth is, I don’t really know if I want one – strange right? Over the past month I’ve not eaten, chocolate, sweets, crisps or drank alcohol to raise money for the British Heart Foundation and I honestly feel amazing because […]
Subconscious
Over time, brands have become associated with different levels of credibility, quality and satisfaction – making it easy for consumers to distinguish which products are loved or hated. For instance, think about the Coca-Cola and Pepsi rivalry – what do you prefer? Most people prefer the brand of Coke over Pepsi, but if you were […]
Shopper Research
Gender affects what kind of products we are attracted to and also the amount of money we are expected to pay for them. Women are made to pay more for products in general. Then there are the specific items which only apply to females, for example sanitary products which are currently taxed as ‘luxury items’ […]
Shopper Research
Düsseldorf’s most fashionable street Königsallee has a new addition – us. We have been completing pan-European research projects for over 10 years and thought we make the task a bit easier for ourselves. The new office will support our German fieldwork team and work closely with our UK head office to deliver pan-European research projects […]
Subconscious
After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai. Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently. If you were thinking of gaining deeper insight into […]
Retail
Higher income households spend almost three times more on recreation, culture, restaurants and hotels than those in lower income groups. The 50% highest earning households in the UK spend on average £165 per week on recreation, leisure, restaurants and hotels compared to £57 per week from households in the lowest 50% income brackets. This increase […]
Luxury
There is an evolution taking place concerning the perception and consumption of luxury in China. Luxury items are important in Chinese culture, as they are used as a method to impart one’s status to others. Status is a crucial element of the Chinese social structure; since it is the tool used to showcase one’s success […]
