Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
Subconscious
In-store decisions are made quickly. Within the initial 3-5 seconds a shopper will have decided whether to pick up a product or move on. That doesn’t leave a lot of time for your brand to be noticed, especially in categories with many me-too products. Those few seconds are vital as shoppers scan aisles and use […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Shopper Research
As you’re probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if you’re a start-up or a massive franchise the Decoy effect should be present in your business and here’s why… Imagine you’re in the queue at […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldn’t image it, could you? The artist Pablo Picasso once said, “Colours, like features, follow the changes of emotions,” colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
In today’s blog we are going to be discussing the difference between standout and findability, so… What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify – this applies to products on a shelf too. A brand’s chance of success can […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did – there […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isn’t it? Now more than ever it’s important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
We are all creatures of habit and understanding consumer beliefs and behaviours are extremely important. In order to keep up with (and perhaps even influence) those changes, brands must deep dive to uncover the truth. The coronavirus pandemic has disrupted nearly every routine in day-to-day life. The extreme measures and duration of lockdowns and business […]
Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Government’s roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd – 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Shopper Research
Not to put you off straight away but… people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
Shopper Research
Where would the world be without conversation? Imagine the relationships, bonds and opportunities that would be missed. Or in the case of the last year, that have been missed. The COVID-19 pandemic has had a massive impact on conversation – having to keep a 2-metre distance, not being able to see friends/family or colleagues, missing […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
