Psychology
Most businesses believe they understand their customers. Theyâve built personas. Theyâve run surveys. Theyâve looked at the data. And on the surface, it feels like enough. But knowing your customer isnât just about what they say, or how they look on paper. Itâs about understanding what actually shapes their decisions, the small moments of hesitation, […]
Consumer Trends
Most teams donât struggle with a lack of insights. They struggle with a lack of impact. Research is conducted. Reports are shared. Findings are implemented. And yet behaviour stays the same. Products donât move. Campaigns donât land. Decisions feel informed, but outcomes donât change. This isnât because the insights are wrong. Itâs because they are […]
UX Research
AI is everywhere. But not everything thatâs called âAIâ actually is. From skincare to customer service bots, âAI-poweredâ has become the new marketing currency. Unfortunately, many brands use it without backing it up, leading to what experts now call AI-washing: overstating or misrepresenting the role of AI in a product or service to appear more […]
Subconscious
Persona development is the cornerstone of human-centred design and marketing. Creating personas will help your team more easily understand the needs and expectations of your customers. Well-formed personas help you develop better products, services, communication and experiences for your customers and galvanise your team behind a common language within the organisation. But not all personas […]
Subconscious
In-store decisions are made quickly. Within the initial 3-5 seconds a shopper will have decided whether to pick up a product or move on. That doesnât leave a lot of time for your brand to be noticed, especially in categories with many me-too products. Those few seconds are vital as shoppers scan aisles and use […]
UX Research
What is one of the first things you do when you are not sure of the answer to something? Me, I unlock my phone and ask Google. Usually, the answer is right there, in front of my face, within seconds. Your website is potentially the most powerful marketing tool at your disposal. What we mean […]
Shopper Research
As youâre probably well aware within a business there are at least four factors to the marketing mix, with price being one of the most delicate factors. No matter if youâre a start-up or a massive franchise the Decoy effect should be present in your business and hereâs why⊠Imagine youâre in the queue at […]
Shopper Research
Apart from the COVID-19 pandemic being one of the biggest health crises, it has also shifted consumer habits. As consumers have chopped and changed their old habits with new, businesses have wondered whether these changes would be fleeting or permanent… Before the outbreak of COVID-19, consumers were already shifting toward a digital and cashless society. […]
Shopper Research
It’s fair to say that the majority of all consumers have been converted to this new online way of life and are enjoying the hassle-free process of shopping online because of the pandemic. Although consumers had already bought online before, many haven’t – specifically the older generation. With online shopping, consumers believe it is more […]
Shopper Research
For Emotional Logic, it was an honour to be among the finalists for the MRS Awards 2021, the most prestigious awards within our industry. Annett Pecher, Director of Emotional Logic, comments: “We have been working with centre:mk for several years and have seen first-hand how adopting a research based strategic approach can transform business performance”. […]
Shopper Research
Christmas is just around the corner; the lights are shining and the community spirit is soaring. There really is no time like Christmas. With this being such a celebrated time of year, it can be noticed that 1 in 5 Brits began their Christmas shopping as early as July 2020. Here at Emotional Logic, we […]
Subconscious
What would the world be without colour? I really couldnât image it, could you? The artist Pablo Picasso once said, âColours, like features, follow the changes of emotions,â colour is a powerful tool that can be used to form a specific image in the mind, influence mood and even influence reactions. Regardless of language or […]
Shopper Research
In todayâs blog we are going to be discussing the difference between standout and findability, so⊠What is findability and why is it important? When a piece of information is findable, it means it is easy to locate or identify â this applies to products on a shelf too. A brandâs chance of success can […]
Social media
Imagine the coronavirus pandemic did not happen. Do you think your business would be where it is today? The likelihood is, consumers would still be slowly moving with their lives and purchasing the same products and services. However, COVID-19 has shown that consumers do not have the needs and wants they once did â there […]
Shopper Research
Did you know that 27.6% of the 7.74 billion people in the world are now digital buyers? That means that, more than one out of every four people is an online shopper. Crazy, isnât it? Now more than ever itâs important that you are prepared for the rise of eCommerce. Each year there has been […]
Shopper Research
We are all creatures of habit and understanding consumer beliefs and behaviours are extremely important. In order to keep up with (and perhaps even influence) those changes, brands must deep dive to uncover the truth. The coronavirus pandemic has disrupted nearly every routine in day-to-day life. The extreme measures and duration of lockdowns and business […]
Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Governmentâs roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd â 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Shopper Research
Not to put you off straight away but⊠people have deep relationships with certain brands and the products that they sell. In most cases, consumers fall in love with one brand and will exclusively buy their products for years. Take iPhones for example, how many people do you know that will continuously upgrade to a […]
