Shopper Research
Where would the world be without conversation? Imagine the relationships, bonds and opportunities that would be missed. Or in the case of the last year, that have been missed. The COVID-19 pandemic has had a massive impact on conversation – having to keep a 2-metre distance, not being able to see friends/family or colleagues, missing […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
The past year has been a bit of a whirlwind – the unimaginable happened – we entered a global pandemic. COVID-19 has undoubtedly changed the way we live our lives, whether it be visiting family and friends in their house or jumping on an airplane for a last minute get-away. Both of those examples were […]
Travel
The tourism industry has been helpless throughout the coronavirus pandemic. The industry that brought us closer together by making travel and tourism easy and affordable is useless: in comparison to a virus that demands us to shelter in one place. Seeing how coronavirus has affected tourism is difficult, as the data changes as quickly as […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Travel
Happy World Tourism Day! On the 27th of September every year, the world celebrates the World Tourism Day – this was established by the UN World Tourism Organization (UNWTO). The overall aim of World Tourism Day is to raise awareness that tourism is key to the international community and to show how it affects several […]
COVID-19
Join Behavioural Experts Emotional Logic to find out how consumers feel about charitable giving now, how charities can adjust to the new normal, and learn from some charities who developed innovative new ways to raise support. Register for How to help your charity to master the new normal on Sep 25, 2020, 11:00 AM BST Throughout the […]
Uncategorised
Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – from food and drinks to personal care items – which is a large part of the problem. And opinions are changing. People are starting […]
Shopper Research
Throughout 2020 the fashion industry has suffered a major hit, with 43% of consumers saying they are less interested in buying things than before (Emotional Logic). This will have a greater impact on the global fashion industry on a whole, changing fashion, forever. Designers and brands need to be current and adapt to time, trends […]
Shopper Research
Retail sales have taken a knock due to lockdown. 43% of consumers also say they are less interested in buying things than before (Emotional Logic), with clothing and footwear the hardest hit and most non-food categories going down. And while people are spending more on groceries (25%), alcoholic drink expenditure overall has remained the same […]
Shopper Research
It is undeniable that we are seeing major shifts in consumer behaviour. Not only does this crisis have economic repercussions which will impact on consumption, consumers also had time to reflect and this had led to a re-evaluation of their priorities in life. Of course not all changes will continue post lockdown – however some […]
Sustainability
On thing is clear – we are at a crossroads and consumer and shopping behaviour will change dramatically as a result of this crisis. Of course there will be economic impact, loss of jobs, loss of discretionary income – but there is also a change in consumer motivations and that will make this crisis have […]
