Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items.
If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission to find exactly what they're looking for.
Can you spend hours on end in a shopping centre, just looking, while hardly making a purchase? Or is that your worst nightmare?
However, whether we enjoy it or not, we all have to shop at some point. So, which kind of shopper do you resonate with? Read on to find out.
Quality Conscious Explorers
Affluent, educated shoppers who seek new shopping experiences and will pay extra for quality goods. Interested in provenance, support local shops and take action to support the environment.
Stylish Influencers
Affluent younger shoppers who love buying new brands, going out to trendy places and wear designer clothes. Appearance is very important to them and they often are the trend setters in their peer group but also interested in environmental impact.
Busy Indulgent Spenders
Time poor shoppers who spend money without thinking and often treat themselves to something they don’t need. Convenience is a key driver; they tend to buy a wide range of things online and have less interest in ethics or the environment.
Hard-working Trend Followers
Younger shoppers whose purchase decisions are influenced by celebrities. They tend to have lower income and lower education levels and don’t believe in paying for quality goods. They work hard but are not good at managing their finances.
Budgeting Homebodies
Less affluent shoppers who look for the lowest possible prices when shopping. They prefer being at home to going out and are less interested in trying new products. They do not place high emphasis on their appearance or corporate ethics.
Emotional Logic's advanced shopper segmentation helped predict the change in shopping behaviour from the 2008 recession and helped shopping destinations outperform national benchmarks by generating 5% more footfall, 15% longer dwell times (browsing more and staying longer) and 25% increased spend.
Applying our segmentation model will help you better predict future shopping behaviour and help you adjust retail and leisure strategies to consumer needs.
Whether you need insight to adjust your strategies for existing brands to the new normal or are thinking about launching new products we can help you get it right. Emotional Logic is a specialist behavioural insight agency and we offer a range of cost effective research solutions to ensure your strategy connects with the constantly shifting needs of the consumer. Please get in touch for a free consultation.
