Travel
English Tourism Week is an annual celebration of English Tourism. And it appears to have come at the perfect time now that the Government’s roadmap is going ahead as planned. This event will kick-off the tourism season. This week-long celebration (22nd – 31st May, 2021), coordinated by VisitBritain, highlights the economic importance to local economies […]
Millennials
As the months have been passing, the COVID-19 pandemic has managed to shake up day-to-day life and have an impact on communities across the world. No industry has been left untouched by the effects of COVID-19, but one topic that has not often been at the centre of the discussion is the impact the pandemic […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Events
We had a great time at Quirks 2020 in London this week and would like to thank everyone who came along to see us. As you can see while Annett was hard at work presenting “How to get more ad attention in a world of dwindling attention spans‘, Chiara was sampling the free cocktails! When […]
Inspiration
Is your brand widely loved and admired or are consumers not quite feeling it? Maybe your brand operates in a category where consumers don’t show strong feelings. Brand love has been proven to be a key factor for driving sales and long term loyalty. But where does it come from and how can you build […]
Events
Emotional Logic has been delivering award-winning research solutions that go deeper than surface opinions for more than a decade. Building your strategy on Emotional Logic’s research solutions means a 44% stronger influence over sales. Or more impact with the same budget. We are able to expose what drives brand relationships, makes advertising work and motivates […]
Events
We had a fantastic time attending LARIA’s One Day Conference in Birmingham on Tuesday which focused on integrating health and social care. We were able to network with a wide range of like-minded individuals and uncover what this audience really require. Throughout the day there was a series of talks and workshops discussing the implications […]
Memory
When we are conscious, we are constantly aware of our surroundings (even if we don’t think we are), nevertheless, there are only so many hours our cognitive functions will allow us to remain focused for. Particularly, during day-to-day activities we will often trade our attention for subsidized content – therefore, the more time spent giving […]
Memory
The most influential psychologists are often thought to be males, for example, Sigmund Freud, B.F. Skinner, Jean Piaget, along with other theorists. Unfortunately, the involvement of female psychologists is often disregarded; despite having brought ground-breaking contributions to the field of psychology, women faced discrimination due to their gender. In the early 1900s women had many […]
Events
We would like to thank everyone who came to see us at the Insight Show 2019 and helped us eat all those cupcakes. We had a great Show meeting you and learning about our sector. With the advances in technology and new inroads in Behavioural Economics this is a fantastic time for market research. […]
