UX Research
AI has transformed insight work almost overnight. Tasks that once took weeks can now be completed in minutes. Vast datasets can be processed instantly. Patterns emerge that no human analyst could reasonably spot alone. In many organisations, AI now sits at the centre of research, analytics, and decision-making. And genuinely that’s progress. AI is fast, […]
UX Research
Ask two researchers to repeat the same study and there’s a good chance they won’t get the same results. That’s the core of the replicability problem. Replicability simply means: If you repeat a study, you should get the same outcome. But across behavioural science, this often isn’t happening. In fact: Around 70% of scientists say […]
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Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
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We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
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Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – from food and drinks to personal care items – which is a large part of the problem. And opinions are changing. People are starting […]
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Department stores have been around since the 19th century and were once the place to be on many High Streets, however, these days shoppers are looking elsewhere for their purchases. Around two years ago, House of Fraser had announced the closure of 31 shops, affecting 6,000 jobs (as part of a rescue deal), while in […]
