Subconscious
Subliminal advertising has been a fear among the general public for a long time, but does it really work? Subliminal is a term taken from Latin meaning “Below threshold”. A subliminal message is designed to pass below our normal limits of perception. In advertising, it is the insertion of hidden messages into media outlets. While […]
Subconscious
If you present any kind of charitable cause to potential donors the vast majority will state that they feel sympathy and that they may consider donating. That is the right, socially acceptable answer. Yet not all appeals are successful and with limited funds available charity donors have to make a choice. Research has found that […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
