Getting ready for the Insight Show

We will be attending the Insight Show in London on the 7th and 8th of March (Stand IA27).

At the moment we are still preparing our visit – today we have taken delivery of our newspaper pencils. Made entirely from recycled newspapers and super sharp.

The Insight Show is a great opportunity to meet us and find out about our latest research methodologies. Learning from System 1 and 2 thinking has been core to our process for over a decade and delivers deeper consumer insight.

Our new tool set delivers unique, powerful and actionable results – and we would love to tell you more about this. Hopefully we will see you in March.


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.