Emotions
As the UK lockdown has been extended by at least 3 more weeks, we thought it would be a good idea to check how people are coping. Our survey of 1,000 UK adults [Source: Emotional Logic] reveals that 55% of the population are OK with the lockdown, only 13% are hating it and 32% are […]
Sustainability
For many years Emotional Logic has been using the image of an iceberg to illustrate our research approach – emphasising that our research digs deeper and goes underneath the surface. And just like the iceberg the majority of human cognitive activity is beneath the surface – so it is the perfect analogy. However, icebergs have […]
Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
Online shopping
Under the recent series of events that COVID-19 has thrown at us, there have been some spectacular gestures from different brands around the globe that are really helping out those that are fighting on the front line. These brands are helping in the way that they know best. Here are a few that we have […]
Online shopping
What is online research? Online research can be defined as a research method that collects data via the internet. Traditional research techniques have taken a backseat over recent years and made room for these initiative methods. In comparison to traditional methods, online survey research has various benefits, for example, ease of access and is much […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Shopper Research
Consumer purchasing is what makes the world go around, people make purchases daily and many do not know the reason behind what drives them to make a decision, despite doing it every day. Understanding your consumer purchasing habits is the key to a successful marketing campaign as it allows you to truly know and connect […]
FMCG
In any industry, there will always be someone who is at top of the leader board. Within the FMCG sector, the leading companies in 2018 were Nestle, Proctor & Gamble, Unilever, and PepsiCo. The reason they are so popular is that they are always searching to find the next product or innovation that will meet […]
Emotions
In today’s western world, we are more distracted than ever before, but why? Attention. Think about what you do when you first wake up. Do you instantly grab your phone? Send a text message? Turn on the TV? How many brands have had an impact without you being aware? And how many do you remember? […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Memory
Most marketing and brand managers measure brand perceptions. If in tracking reports perception scores improve and maybe even overtake competitors, we feel like we are winning. But do brand perceptions actually convert into sales? Our research has found that most brands measure too many factors – the majority of which have no influence over sales. […]
Events
We had a great time at Quirks 2020 in London this week and would like to thank everyone who came along to see us. As you can see while Annett was hard at work presenting “How to get more ad attention in a world of dwindling attention spans‘, Chiara was sampling the free cocktails! When […]
Emotions
People don’t have to remember the advert for it to have an effect Whether or not people recall your advert is only one measure of success and does not give the full picture of ad effectiveness. When consumers process advertising, they convert the content of the advert into semantic packages to store in long-term memory. […]
Subconscious
Quirks 2020: How to get more attention in a world of dwindling attention spans, Wednesday 12th February 2020, 2.00 pm, Room 3 There are rumours that human attention spans are dwindling – consumers have more things to focus on than ever. So, it is good news that advertising works without consumers having to pay direct […]
Inspiration
Is your brand widely loved and admired or are consumers not quite feeling it? Maybe your brand operates in a category where consumers don’t show strong feelings. Brand love has been proven to be a key factor for driving sales and long term loyalty. But where does it come from and how can you build […]
Shopper Research
The way we shop, seek entertainment and live is undergoing rapid change. Consumer lifestyles are more diverse than ever – there is no longer one size fits all approach. When deciding to bring a new product to the market it can be very complex, knowing that around 95% of most new products aren’t successful within […]
Events
Emotional Logic has been delivering award-winning research solutions that go deeper than surface opinions for more than a decade. Building your strategy on Emotional Logic’s research solutions means a 44% stronger influence over sales. Or more impact with the same budget. We are able to expose what drives brand relationships, makes advertising work and motivates […]
Pack Test
The majority of new products fail to find long-term success. So, what will ensure your new innovations will make it past that important 12 months mark? For a new product to find success, it requires consumers to change their current behaviours. Consumers are often intrigued to try a new product – however, for long-term success […]
