Uncategorised
Department stores have been around since the 19th century and were once the place to be on many High Streets, however, these days shoppers are looking elsewhere for their purchases. Around two years ago, House of Fraser had announced the closure of 31 shops, affecting 6,000 jobs (as part of a rescue deal), while in […]
Shopper Research
Retail sales have taken a knock due to lockdown. 43% of consumers also say they are less interested in buying things than before (Emotional Logic), with clothing and footwear the hardest hit and most non-food categories going down. And while people are spending more on groceries (25%), alcoholic drink expenditure overall has remained the same […]
Marketing Strategy
Consumer behaviour is changing due to the pandemic. Attitudes and values are shifting and this has a strong effect on buying behaviour (Please see our Trends Report for more details). There are three key trends in behaviour that will continue even after the crisis eases and brands are already using them to help reposition and […]
Sustainability
On thing is clear – we are at a crossroads and consumer and shopping behaviour will change dramatically as a result of this crisis. Of course there will be economic impact, loss of jobs, loss of discretionary income – but there is also a change in consumer motivations and that will make this crisis have […]
Shopper Research
Big events change what consumers value and how they buy. The 2008 recession dramatically altered buying behaviour and the COVID-19 lockdown is shaping future buying behaviour right now. Very often major events don’t create new trends, they simply speed up or galvanise existing behavioural changes. But which changes are temporary and which are here to […]
Emotions
As the UK lockdown has been extended by at least 3 more weeks, we thought it would be a good idea to check how people are coping. Our survey of 1,000 UK adults [Source: Emotional Logic] reveals that 55% of the population are OK with the lockdown, only 13% are hating it and 32% are […]
Shopper Research
COVID-19 has brought a lot of uncertainty into our lives, and it has highlighted how important it is to make decisions quickly. Consumer behaviours are shifting dramatically, many retailers and manufacturers have already faced a huge hit which can be extremely damaging for some businesses. This applies particularly to retailers who are selling non-essential items, […]
Online shopping
Under the recent series of events that COVID-19 has thrown at us, there have been some spectacular gestures from different brands around the globe that are really helping out those that are fighting on the front line. These brands are helping in the way that they know best. Here are a few that we have […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Shopper Research
Consumer purchasing is what makes the world go around, people make purchases daily and many do not know the reason behind what drives them to make a decision, despite doing it every day. Understanding your consumer purchasing habits is the key to a successful marketing campaign as it allows you to truly know and connect […]
FMCG
In any industry, there will always be someone who is at top of the leader board. Within the FMCG sector, the leading companies in 2018 were Nestle, Proctor & Gamble, Unilever, and PepsiCo. The reason they are so popular is that they are always searching to find the next product or innovation that will meet […]
Memory
A brand logo is the visual representation of a company or a brand and a crucial means to business and brand identity. According to Keller (2003), a logo is among the most powerful brands elements due to the impact on brand knowledge and consequently, brand equity. The brand logo is the main instrument to communicate […]
Events
We had a great time at Quirks 2020 in London this week and would like to thank everyone who came along to see us. As you can see while Annett was hard at work presenting “How to get more ad attention in a world of dwindling attention spans‘, Chiara was sampling the free cocktails! When […]
Emotions
People don’t have to remember the advert for it to have an effect Whether or not people recall your advert is only one measure of success and does not give the full picture of ad effectiveness. When consumers process advertising, they convert the content of the advert into semantic packages to store in long-term memory. […]
Shopper Research
The way we shop, seek entertainment and live is undergoing rapid change. Consumer lifestyles are more diverse than ever – there is no longer one size fits all approach. When deciding to bring a new product to the market it can be very complex, knowing that around 95% of most new products aren’t successful within […]
Pack Test
The majority of new products fail to find long-term success. So, what will ensure your new innovations will make it past that important 12 months mark? For a new product to find success, it requires consumers to change their current behaviours. Consumers are often intrigued to try a new product – however, for long-term success […]
Shopper Research
Emotional Logic was established to combat the lack of market research techniques that didn’t explain how people really behave, how they relate to brands, products, services and advertising. The main focus was on what people thought and not enough on how they feel. Therefore, we embarked on a mission to deliver better research – we […]
Events
We had a fantastic time attending LARIA’s One Day Conference in Birmingham on Tuesday which focused on integrating health and social care. We were able to network with a wide range of like-minded individuals and uncover what this audience really require. Throughout the day there was a series of talks and workshops discussing the implications […]
