Shopper Research
Where would the world be without conversation? Imagine the relationships, bonds and opportunities that would be missed. Or in the case of the last year, that have been missed. The COVID-19 pandemic has had a massive impact on conversation – having to keep a 2-metre distance, not being able to see friends/family or colleagues, missing […]
Subconscious
Consumer habits are changing and so are their priorities – the COVID-19 pandemic has truly shaken up the global economy and left a lot of businesses in an uncomfortable position where they might not recover from. Market research and consumer insight has never been more valuable than in these unprecedented times. So, what can you […]
Shopper Research
Did you know that the majority of new products fail to find long-term success? Your products packaging has an important role to play whilst being on the shelf, not only for the company, but also their customers. For example, functions related to marketing, sales and brand awareness. In a study, 72% of customers “say that […]
Travel
Discover National Parks Fortnight has come at the perfect time… You’re officially allowed to take a day trip. Back in early January, England went back into a strict national lockdown – which meant only leaving the house for exercise as well as buying essentials such as food. The official rules stated ‘outdoor exercise should be […]
Shopper Research
Register now for your free sample of our Post COVID Consumer Report. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. New evidence from UK, US and European consumer research reveals the psychological shifts that have occurred and their impact on short and long-term consumption […]
Shopper Research
With lockdown happening and shopping malls being closed, consumers have turned to supermarkets for their latest fashion trends. For the past year we’ve lived in the same clothes (or PJ’s…) and although fashion hasn’t been at the top of the priority list, consumers are starting to get bored of being in the same pieces – […]
Shopper Research
The past year has been a bit of a whirlwind – the unimaginable happened – we entered a global pandemic. COVID-19 has undoubtedly changed the way we live our lives, whether it be visiting family and friends in their house or jumping on an airplane for a last minute get-away. Both of those examples were […]
Webinars
Missed our webinar? Catch up on key insights below or watch it now. The COVID-19 pandemic and months of living in lockdown have changed how consumers buy and use products and services. Join Behavioural Science experts Emotional Logic as we identify the new emerging shopper types and their attitudes towards shopping and leisure activities. New […]
Shopper Research
Where do your beliefs and opinions come from? If you’re like most people, you feel like your actions are rational and logical, based on your many years of experience. However, in reality, each and every one of us are susceptible to a tricky problem known as confirmation bias. Our beliefs are often based on paying […]
Shopper Research
Different types of shoppers have a different approach when it comes to spending time and money on clothing and other non-essential items. If you have a look around a brick-and-mortar store, you can easily identify the different types of shoppers around you. There are the loyalists, impulse shoppers, trend setters and those on a mission […]
Shopper Research
With online shopping looking like the most popular way to be purchasing Christmas presents, I wonder how early people are starting and which sites they will be using? The introduction of events such as Prime Day, Black Friday, and Cyber Monday means we spend more in October and November, as many shops have extended the […]
Uncategorised
Consumers don’t make rational purchase decisions. Humans are programmed to conserve energy so when it comes to making purchase decisions we use shortcuts. We cannot possibly evaluate all the options – otherwise we would spend hours in the supermarket or store. These short cuts are often irrational and influence buying behaviour. If you know how […]
Millennials
Join Behavioural Experts Emotional Logic to find out how consumers feel about charitable giving now, how charities can adjust to the new normal, and learn from some charities who developed innovative new ways to raise support. Watch it now: How to help your charity to master the new normal. As the months have been passing, […]
Shopper Research
According to the Bank of England, a typical household in the UK spends over £2,500 each month. But in the run-up to Christmas, our spending habits change dramatically. Over the Christmas period, we buy A LOT more! Typically, the average household spends over £800 extra in December alone. The money spent on a lot more Christmas celebrations/going […]
Shopper Research
UK consumers sent 300,000 tonnes of textiles to be burned or dumped in a landfill in 2018. The term fast-fashion has been in the public eye a lot over the years, but what does it mean? For us to be able to move past the fast-fashion phase and into a more sustainable industry, we need to know what we […]
Uncategorised
We are attending the Virtual Fall Event 2020 on October 27-28th, 2020. Catch our session: How to use behavioral insight to convert more shoppers As footfall in shopping destinations is dwindling and consumers are limiting their time in supermarkets, converting shoppers is becoming even more important. Online shopping is at an all-time high but some […]
Travel
Happy World Tourism Day! On the 27th of September every year, the world celebrates the World Tourism Day – this was established by the UN World Tourism Organization (UNWTO). The overall aim of World Tourism Day is to raise awareness that tourism is key to the international community and to show how it affects several […]
Uncategorised
Listen to Behavioural Experts Emotional Logic during this free webinar to understand whether consumers care about sustainability and how it impacts on their decisions. Consumers want more. As consumers begin to say their piece on single-use plastic, it came to everyone’s attention that consumers want plastic gone. Plastic packaging is used for everyday products – […]
