Shopper Research
We would be delighted if you would join us for a cup of coffee (or tea) at the Insight Show in London on the 7th or 8th of March. We will be there on stand IA27, armed with goodies (like our e coffee cups – made from bamboo) and information about our latest cutting edge […]
Subconscious
After completing research projects in China for a number of years, Emotional Logic has opened offices in Shanghai. Situated within walking distance from The Bund, the office will support our growing local interview and fieldwork team and help us deliver projects in China even more efficiently. If you were thinking of gaining deeper insight into […]
Shopper Research
It comes as no surprise that shopping is becoming increasingly more popular over the years, whether that be visiting shopping centres or buying online. There is no avoiding spending money and treating yourself. But do you ever stop and think why and how? Way back in 1973 Philip Kotler introduced the theory of atmospherics, he […]
Subconscious
The logo was flashed a total of 12 times over the one-minute period, though it was hidden well enough to not be consciously perceived by those watching. Participants were then asked to try two drinks: they were told that one was Coca-Cola and one was Pepsi, despite them both being the same drink. When asked […]
Subconscious
We will be attending the Insight Show in London on the 7th and 8th of March (Stand IA27). At the moment we are still preparing our visit – today we have taken delivery of our newspaper pencils. Made entirely from recycled newspapers and super sharp. The Insight Show is a great opportunity to meet us […]
Subconscious
Willpower, our conscious effort to change, to resist has been proven to be very weak indeed. A Stanford University experiment proved that as the cognitive load of the conscious mind goes up, people are much more likely to make non-sensible choices. In the experiment two groups of students were asked to remember numbers – one […]
Shopper Research
In our blog on ‘Blue Monday’, the term ‘carryover sadness’ was identified (Garg & Lerner, 2012) – this is when we splurge more money when we’re sad. Sadness triggers a positive valuation of products, meaning we are more willing to pay. Spending induces a sense of control to attenuate the effects of sadness. The opposite […]
Emotions
Monday is the name given to the third Monday in January which is meant to represent the most depressing day of the year. But if you’re feeling the effects, don’t reach for your purse! When we’re sad, we really are more likely to spend more money. A 2012 study (Garger & Lerner) found a concept […]
Retail
Our test showed Aldi is the consciously best liked advert – but John Lewis generates more unconscious emotional reactions. Emotional Logic conducted a test measuring perceptions and preferences for three Christmas adverts of 2017. The test also measured Galvanic Skin Response (GSR) to assess emotional engagement. The three tested adverts were from Aldi, Debenhams and […]
Retail
It’s coming up to the most wonderful time of the year and the big retailers are doing all they can to make their Christmas ads stand out from the rest. The unveiling of the array of festive retail ads has become a modern tradition. So much so, we even have rumours, release dates and teasers. […]
Subconscious
If you present any kind of charitable cause to potential donors the vast majority will state that they feel sympathy and that they may consider donating. That is the right, socially acceptable answer. Yet not all appeals are successful and with limited funds available charity donors have to make a choice. Research has found that […]
Shopper Research
In the past, consumer’s identities were heavily influenced by ownership of goods. The home, the furniture, the wardrobe all told a story about someone’s identity. However, more and more consumers are spending less of their money on buying stuff and more on having experiences. Whilst spend on fashion and consumer goods is declining or growing […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Shopper Research
Overstimulation is a key issue in today’s world. Too many products, brands, channels of content are available – it is easy to get lost. Because of this, products and services that simplify consumer’s lives will become increasingly popular. Minimalism has long been a trend in Japan – where consumers strip their homes of all clutter […]
Shopper Research
It is no secret that we live in a time of instant gratification. Consumers want what they want and they want it now. Amazon Prime has contributed to this alteration of shopper expectations. It seems unless your item is available for next day delivery don’t even bother putting it on your website – unless it […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
Subconscious
Anchoring describes a process where a sound, image, touch, smell or taste becomes so strongly associated with a feeling or reaction they become automatic. You may have heard of Pavlov’s dogs. Every time Pavlov fed the dogs, he rang a bell. Over time the dogs associated the bell with eating food and soon they would […]
