Retail
Galvanic Skin Response reveals best Christmas Advert of 2017
Our test showed Aldi is the consciously best liked advert – but John Lewis generates more unconscious emotional reactions. Emotional Logic conducted a test measuring perceptions and preferences for three Christmas adverts of 2017. The test also measured Galvanic Skin Response (GSR) to assess emotional engagement. The three tested adverts were from Aldi, Debenhams and […]