Emotions
How well you are coping with the lockdown may well depend on your circumstances – for those who are with family in a house with garden it will be easier to cope than single people in a flat with no outdoor spaces. We are all less happy since lockdown began – but exercise and keeping […]
Shopper Research
As a business, encouraging customers to make an impulse purchase is a tried-and-true way to increase average purchase spend. It is an important chance for you to increase turnover, and according to invespcro.com, 8 out of 10 impulse purchases are made in a brick-and-mortar store. With the growth of e-commerce, consumers have a 24/7 ease […]
Social media
Today is National Winnie the Pooh Day! With Blue Monday coming up, we thought you could all do with a little bit of LOVE. We throw the word love around daily but what does it actually mean? According to Pooh Bear, it’s something you feel on the inside. Winnie the Pooh may be a children’s […]
Social media
Some encouraging statistics from Experiential Marketing News show that 98% of consumers feel more inclined to purchase after attending a retailer’s event. 80% of attendees say that live demonstrations and free samples significantly help define their purchasing decision. Finally, 72% of consumers say friends’ social media posts about branded experiences make them more likely to […]
Subconscious
However, Professor Bricker of the University of Washington has revealed there is more behind seating preference – people who prefer to sit on the aisle tend to be introverts and value freedom, whereas those who choose a window seat are potentially more selfish and value their privacy. In a world where the majority of passengers […]
Subconscious
If you present any kind of charitable cause to potential donors the vast majority will state that they feel sympathy and that they may consider donating. That is the right, socially acceptable answer. Yet not all appeals are successful and with limited funds available charity donors have to make a choice. Research has found that […]
Shopper Research
In the past, consumer’s identities were heavily influenced by ownership of goods. The home, the furniture, the wardrobe all told a story about someone’s identity. However, more and more consumers are spending less of their money on buying stuff and more on having experiences. Whilst spend on fashion and consumer goods is declining or growing […]
Subconscious
Charity advertising must create emotional reactions in order to generate donations, this is an area of research where the vast majority of sources agree. However, it is less clear which emotion is the most effective stimulating supporters to give. For many years, it was thought that existential guilt is the only route to a donor’s […]
Shopper Research
Overstimulation is a key issue in today’s world. Too many products, brands, channels of content are available – it is easy to get lost. Because of this, products and services that simplify consumer’s lives will become increasingly popular. Minimalism has long been a trend in Japan – where consumers strip their homes of all clutter […]
Shopper Research
It is no secret that we live in a time of instant gratification. Consumers want what they want and they want it now. Amazon Prime has contributed to this alteration of shopper expectations. It seems unless your item is available for next day delivery don’t even bother putting it on your website – unless it […]
Subconscious
We have all become accustomed to emotive charity advertisements. However, recent research by Emotional Logic indicates factual adverts may stimulate the same if not higher emotional reactions in potential supporters than emotive messages. The explorative study, conducted as part of a company dissertation for Newcastle University, tested three TV advertisements of different cancer charities. One […]
