National Winnie the Pooh Day

Today is National Winnie the Pooh Day!

With Blue Monday coming up, we thought you could all do with a little bit of LOVE.

We throw the word love around daily but what does it actually mean? According to Pooh Bear, it’s something you feel on the inside.

Winnie the Pooh may be a children’s book, but it also teaches a lot of valuable lessons that we use every day in life, even in marketing.

The marketing industry is associated with terms like loyalty, trust, engagement and most recently ‘love’. But can people really love a brand? Do they actually care that much?

The answer to those questions is yes. Consumers have started to hold certain brands close to their hearts because of the appreciation they receive from them – they really pull out all of the stops when it comes to engagement.

The connections we make with brands can be just as influential as those we make with people. And in fact, 75% of buying experiences are based on emotion. So, brand love is an extremely powerful thing, and it is something brands need to be more aware of.

We have tools that can help you increase brand love, such as our Motivation Deep Dive. Have a look and see how we can help you grow your brand today.


As researchers we not only want to understand and identify the new emerging shopper types and their attitudes which are shaping the world, but also how this happens. We have asked consumers both in the UK and US and put together a free report for brands which reveals the psychological shifts that have occurred. Privacy policy.